15 Dec 2009
| by Adam Woods
pages always reinforce tailored promotional messages - things like 'beat the Boxing Day crush, order ...
19 Oct 2009
| by Jennifer Whitehead
The game has been designed by Dessault Systemes, a company that specialises in software for 3D ...
. It is produced by Europacorp, a film company co-founded by Besson that works with Dessault Systemes to develop 3D ...
brand experiences or what we call experiential marketing. Our 3D tools are very well positioned to serve ...
24 Jul 2009
| by Dan Leahul
structure on product pages, engaging product images and coherent checkout funnels. Simon Bird, Technical ...
23 Jun 2009
| by Gareth Jones
The idea behind the site, which launches in beta today after securing $4.3 million ( 2.6m) in funding, is an open platform for FMCG companies to sell direct to consumers instead of relying on retailers such as Tesco. Alice.com allows consumers to create a profile of their household, including ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
( 12.3m) on internet display. TNS said it added 600 extra websites to the pool of 3000 it monitors ...
that the consumer goods sector accounted for just 3.8 per cent of total online ad spend during the second half of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
13 Jan 2009
| by Jacquie Bowser
, Currys, Asda, John Lewis and Next rounded out the top 10. Tesco followed closely in third with 7.3m ...
09 Apr 2008
| by Hayley Pinkerfield
Crew, digital elements included a branded single available to download through iTunes and profile pages ...
12 Mar 2008
| by Hayley Pinkerfield
it to a Gillette-branded YouTube page. Participants are entered into a free prize draw to win exclusive ...
27 Feb 2008
| by Hayley Pinkerfield
Boots Here Come The Girls television advert was delivered across Lycos and its partner site About.com, using the Coull Engage platform. Viewers were able to interact with products such as Remington s hair straightening kit during play to find out information and click through to the Boots online ...
09 Jan 2008
| by Alicia Buller
are spending more and more time trying to get girls online, how can a sensory male grooming brand re ...
with girls in the real world, not just in cyberspace. Digital is something that the Lynx brand has ...
of downloadable mobile phone applications. With the Fit Girl Finder , the phone can track down an attractive lady ...