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ANALYSIS: Online Retail - Cashing in on Christmas

pages always reinforce tailored promotional messages - things like 'beat the Boxing Day crush, order ...

Augmented reality turns breakfast cereal into a 3D games console

The game has been designed by Dessault Systemes, a company that specialises in software for 3D ... . It is produced by Europacorp, a film company co-founded by Besson that works with Dessault Systemes to develop 3D ... brand experiences or what we call experiential marketing. Our 3D tools are very well positioned to serve ...

Online retailers failing to exploit the sales potential of their websites

structure on product pages, engaging product images and coherent checkout funnels. Simon Bird, Technical ...

Never run out of loo roll again with Alice.com

The idea behind the site, which launches in beta today after securing $4.3 million ( 2.6m) in funding, is an open platform for FMCG companies to sell direct to consumers instead of relying on retailers such as Tesco. Alice.com allows consumers to create a profile of their household, including ...

FMCG giants show faith in online display by doubling spend

( 12.3m) on internet display. TNS said it added 600 extra websites to the pool of 3000 it monitors ... that the consumer goods sector accounted for just 3.8 per cent of total online ad spend during the second half of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...

High street retailers gain millions of customers online

, Currys, Asda, John Lewis and Next rounded out the top 10. Tesco followed closely in third with 7.3m ...

Persil awards worldwide digital to OgilvyOne

Crew, digital elements included a branded single available to download through iTunes and profile pages ...

Gillette targets youth via YouTube integration

it to a Gillette-branded YouTube page. Participants are entered into a free prize draw to win exclusive ...

Boots trials interactive video advert

Boots Here Come The Girls television advert was delivered across Lycos and its partner site About.com, using the Coull Engage platform. Viewers were able to interact with products such as Remington s hair straightening kit during play to find out information and click through to the Boots online ...

BBH launches online version of 'Lynx effect’

are spending more and more time trying to get girls online, how can a sensory male grooming brand re ... with girls in the real world, not just in cyberspace. Digital is something that the Lynx brand has ... of downloadable mobile phone applications. With the Fit Girl Finder , the phone can track down an attractive lady ...

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