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Behind the scenes: BMW's augmented reality campaign

. The app was made available through BMW's website, and was supported by a Facebook fan page showing how it was created. The fan page has so far attracted 850 fans. Users were also given the option of recording ...

Creative review: Ford Fiesta

of participation. The Facebook pages have generated only 120 fans, while the Flickr group has more than 2 ...

Volvo uses video emails to increase car sales

Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a promotional offer which is integrated with the dealers stock system to provide up to the minute availability ...

Battle of the brands - Ford vs Vauxhall

keywords. 3/10 TOTAL: 28/50 VAUXHALL - Search engine friendly page content The Vauxhall site contains ... on model pages are unique but the home page lacks optimisation for super-generic keywords. 3/10 - Site ... -downturn even more exciting to watch. SEO performance FORD - Search engine friendly page content Ford ...

Volvo provokes digital debate for new C30

lifestyle and automotive sites. Formats will include standard and expandable units, as well as page take-overs of design-lead consumer technology sites such as T3 . The online push has been designed to reinforce ...

Volkswagen unveils new consumer site

with dealers, and a 3D car configurator, enabling users to view various model options. The relaunched site ...

Saab rolls out new campaign for the 9-3 Convertible's 20th

Saab has launched a fresh positioning for its 9-3 Convertible with an ad campaign to celebrate...the 9-3 Convertible, order a brochure or book a test drive. The dedicated microsite features the interior of a modernist house, with all of the various design icons arranged inside and the 9-3 Convertible ...

The Revolution Search Marketing Report, sponsored by Yahoo!: Ethical dilemma

to the original page. However, redirects can be used as long as the page you present is a personalised one. 3 ... 'doorway pages' for each search engine, or adding hidden text or other unnecessary search terms to bulk up the amount of information on a page may help sites to climb rankings quickly. But it's unlikely ...

118 mimics Honda with new viral push

motor getting clamped. The push is being backed by a home-page takeover on MSN, showing a taster ...

Lexus promotes GS luxury saloon online

. Meanwhile, a full-page overlay mimics the GS's rain-repellent windows and a Skyscraper promotes the car ...

 

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