UrbanSpoon app uses augmented reality to find a decent bite
15 Oct 2009 | by Darren Davidson
iteration only works on the iPhone 3GS and makes use of augmented reality by superimposing data ...
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Jobs | Agency Showcase | Ad creativePepsi withdraws scoring iPhone app
23 Oct 2009 | by Elizabeth Clifford-Marsh
up different types of women and encouraged them to boast about scoring with women. Girls were divided into 24 categories, including, rebound girl, sorority girl, tree hugger, married, twins and princess. Flicking through the data, men were given background information on what the girls' interests ...
Pepsi in dog house over iPhone app that helps guys score
13 Oct 2009 | by Elizabeth Clifford-Marsh
with a crib sheet for chatting up different types of women. Girls are divided into 24 categories, including, rebound girl, sorority girl, tree hugger, married, twins and princess. Flicking through the data, men are given background information on what the girls' interests are likely to be and a range of chat ...
Ben and Jerry's turns Facebook upside down
11 Aug 2009 | by Elizabeth Clifford-Marsh
. The branded widget is available on the company's Flipped Out Facebook page, but the text can be used anywhere. Once installed on a user's profile page the app can be used to write messages on and offline. Expect ...
Doritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
LONDON - Doritos much-buzzed iD3 campaign, which invites users to guess the flavour of its mystery...at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up ... Upset TV wrote, directed and created the game. The game blends live action footage with 3D interaction ... of the iD3 bag, which gives the user six "lives". The advergame is integrated with Facebook Connect, which ...
H&M and Starbucks labelled best brands on Facebook
15 Jun 2009 | by Elizabeth Clifford-Marsh
good at engaging with users through their Fan Pages....The Facebook Blue Ribbon Award, run for the first time this month, 'honours the top most creative and innovative campaigns and most engaging pages each month', according to Facebook. Brands were selected based on the most popular pages by fan count, and then the ratios of interaction with the brand, such as comments ...
Porky Whites launches new website to build loyalty among consumers
11 Jun 2009 | by Dan Leahul
on the site via a dedicated page." ...
Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...
Vinnie the panda to head Fox's social media campaign
26 May 2009 | by Elizabeth Clifford-Marsh
Driver, marketing director at Fox's, sales increased 4.3m following Vinnie's debut. Reversing the usual ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
'-themed Facebook page, and action was taken to ensure that all the elements of the campaign had a consistent look ... other users when their friends interacted with them. Clear sign-posting to the page was also ... . The Facebook page was designed, built and managed by Skive, and was used to both drive traffic to the campaign ...
