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When digital marketing strategies go wrong

marketing disasters....0 0 The internet loves a marketing disaster. It makes few allowances for the brands that try ... of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ...

Battle of the brands: CNN versus Sky News

European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ... of user experience. Criteria under the spotlight include homepage, navigation and search, content ... /25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ...

Charlie aged 5¾: the story behind Revolution's latest cover star

reality, highlighting the importance of ad dollars in bringing innovations to market. It may seem like ... ). iPhone apps have gone ballistic, AR has burst onto the scene, and real-time search has hit the main ...

Revolution's relaunch: one year on see the covers that made the mag

fresh pair of kicks. When you're at the bleeding edge of digital marketing, twelve months is a long time...the impossible: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry ... innovation in the UK market. The result is a rare glimpse into the future of the digital industry. June ... of marketing. January 2009: Just to digital CONTACT _Con-3B966E0870 \c \s \l In his first UK ...

Revolution Future 50: meet the digital stars of tomorrow

: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry...entrepreneur. He mastered search marketing and helped his brother Nathan build a hugely successful business, dustbag.co.uk, selling vacuum bags online. Spotting a gap in the market during the downturn, Liam has just ... -commerce and online marketing. Managing more than 1 million in search marketing spend, he's definitely one to watch ...

Pimping Google: your chance to redesign the search engine

competition to give the world's most popular search engine a makeover....search start up WebMynd is inviting internet users from around the world to redesign the world's most ... to Google in the hope of prompting the search engine to make some changes of its own. The 'Redesigngoogle' contest is not purely hypothetical as internet users will be able to visit WebMynd, a new search engine ...

Battle of the brands: Amazon versus Play

homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... is slightly fiddly with the hover over effect. Excellent search results with stock availability are shown ... information is one level deeper than on Amazon (within Help'). Search results don't tell you when an item ...

From brief to browser: KitKat

Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...

 

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