Sailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
as part of plans to consolidated more of its marketing efforts in to one agency.
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Search results for Search marketing
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
between Twitter and search enables marketers to throw a further tailored element into their campaigns ... expects a good return on the products, and Waterstone's social and search marketing will point towards ... , with search in particular standing out as the most important thing. "Paid search will be a key channel ...
Unilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
Augmented reality turns breakfast cereal into a 3D games console
19 Oct 2009 | by Jennifer Whitehead
cinema and marketing experiences. Mehdi Tayoubi, Dessault's director of interactive strategy, said of the partnership: "The future of marketing in all sectors and naturally also in the entertainment industry is about brand experiences or what we call experiential marketing. Our 3D tools are very well positioned to serve ...
P&G sets ambitious e-commerce target
07 Sep 2009 | by Elizabeth Clifford-Marsh
, P G increased its digital spend to 4 per cent of total marketing spend in the first quarter, although the figure does not include search, video and behaviourally targeted ads. ...
Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ... experience to website visitors, which was integrated with email, after sales and marketing initiatives ... - valuable for search engine optimisation and customer retention. Other popular Web 2.0 features were ...
Debenhams and Asda launch online customer review sections
02 Jul 2009 | by Dan Leahul
after each purchase requesting feedback on products bought. Sam Decker, chief marketing officer ...
FMCG giants show faith in online display by doubling spend
08 Jun 2009 | by Elizabeth Clifford-Marsh
brand-building departments at corporate level, under the leadership of global marketing officer Marc ...
Case studies - Schwarzkopf
09 Jan 2009 | by Staff
.Styling consumers buy the product only once a year, compared to the market average of twice a year.
Case studies - Domestos
04 Dec 2008 | by Staff
Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its overall benefits around the home. This included a game, designed to highlight the various practical ...
