Panasonic unleashes giant pigeon on UK cities
13 Nov 2009 | by Jennifer Whitehead
to the 2010 Vancouver Olympic Winter Games. Mark Robinson, head of Lumix marketing at Panasonic, said: "We ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
between Twitter and search enables marketers to throw a further tailored element into their campaigns ... expects a good return on the products, and Waterstone's social and search marketing will point towards ... , with search in particular standing out as the most important thing. "Paid search will be a key channel ...
Game of the week: Post-It
11 Sep 2009 | by Jim McNiven
a decent game with no marketing message. It's also fairly easy to make something that has a ...
Yell.com partners with VideoJug for DIY depository
21 Jul 2009 | by Dan Leahul
Normal 0 Thousands of videos will be added to the site in the coming weeks, which will be linked to Yell.com's search engine, delivered next to the Yell.com search results. A user searching for a plumber, for instance, would see video guides about plumbing. The service follows the recent ...
Leading retailers are 'basket cases' when it comes to online checkout
07 Jul 2009 | by Dan Leahul
of the spectrum, market giants such as PC World (20 per cet), O2 and Ikea (13 per cent) brought up the rear ...
Nike gets new digital marketing tsar
08 Jun 2009 | by Gareth Jones
LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ... including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
The next online battle: Google versus Amazon
02 Jun 2009 | by Andrew McCormick
The search giant is venturing into territory unknown by preparing to let publishers sell eBooks by the end of the year, through a new 'ecosystem', currently in development. Google has been striking deals with book publishers for years and today revealed that the endgame is to give all publishers the capability ...
Storage company rebrands website
14 May 2009 | by Jessica Zhang
corporate branding. Redweb has also developed a search engine marketing strategy to drive traffic ... of marketing for Access Self Storage. "Therefore, it's critical for the new Access website to support future business growth." The new Access Self Storage site will be supported by a paid-search campaign spanning ...
Mizuno returns to TV ads after viral success
07 May 2009 | by Dan Leahul
's marketing manager, said the ad was an online success because it didn't promise any gimmicks or unnecessary ...
Unite hands digital marketing account to Summit
02 Dec 2008 | by Elizabeth Clifford-Marsh
to help students search and book properties by taking virtual tours....Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...
