Ford promotes Taurus through outdoor mobile link
22 Sep 2009 | by Darren Davidson
's blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...
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Jobs | Agency Showcase | Ad creativePeugeot builds relationship with existing customers
30 Sep 2009 | by Elizabeth Clifford-Marsh
an increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ...
Honda responds to Facebook backlash
07 Sep 2009 | by Elizabeth Clifford-Marsh
research suggests the vehicle will appeal to certain sectors of the market. "While specs on the vehicle ...
Volkswagen scours social media for The People's Reviewer
28 Jul 2009 | by Dan Leahul
Normal 0 Called 'The People's Reviewer' , the campaign is a search for a new type of automobile critic to put the Tiguan through its paces. Over 1,000 people have applied via YouTube submission video auditions, whittled down to nine contestants who spent a week driving the Tiguan and were ...
Behind the scenes: AKQA's Grand Prix winning Fiat campaign
25 Jun 2009 | by Staff
around the world using the ecoDrive technology. In addition to working on the global digital marketing ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
that quickly spread across the web. While AR is fast becoming a favoured marketing tool for car marques, Dare ... . The app is also being promoted via direct marketing and press activity, with the AR symbol already printed ... of the campaign "hit the sweet spot". Horry adds: "BMW has always taken a traditional approach to marketing ...
Land Rover uses Twitter to promote new range of vehicles
14 Apr 2009 | by Staff
are not signed up to Twitter can still follow the conversation online by using Twitter Search and entering ...
Honda promotes car with plants
25 Mar 2009 | by Elizabeth Clifford-Marsh
. Jonny Freeman, digital marketing manager of Honda UK said he hopes the campaign will result in people ...
Ford's big Twitter
25 Mar 2009 | by Andrew McCormick
-rival General Motors does. But the car giant is at least talking about applying the new rules of marketing ... times out of 10 that community will defend your brand." Monty also has his own battles to face. Search ...
Case studies - Nissan Infiniti
04 Dec 2008 | by Staff
been working with TMW on the phased rollout of the brand in 21 markets across Europe, including the UK...of moderators across five key European markets and developed strict rules of engagement. Results: Over four ...
