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ANALYSIS: Online Retail - Cashing in on Christmas

between Twitter and search enables marketers to throw a further tailored element into their campaigns ... expects a good return on the products, and Waterstone's social and search marketing will point towards ... , with search in particular standing out as the most important thing. "Paid search will be a key channel ...

Puma teams with Xbox 360 for the release of Forza Motorsport 3

LONDON - Microsoft has entered a marketing partnership with sports apparel brand Puma to hype...Normal 0 This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North ... Motorsport 3. Antonio Bertone, chief marketing officer of Puma said: "The Forza Motorsport association ...

Cashback promo boosts Bing Shopping numbers

shopping comparison site on the web, jumping up from 8 th place last month. Microsoft's heavy marketing campaign and its recent cashback promotion has earned Bing a 11% market share, behind Yahoo, Bizrate and Shopzilla. Bing's market increase came at a loss to the top three, which all reported 2 to 5 per cent ...

Online retailers failing to exploit the sales potential of their websites

, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ... experience to website visitors, which was integrated with email, after sales and marketing initiatives ... - valuable for search engine optimisation and customer retention. Other popular Web 2.0 features were ...

Leading retailers are 'basket cases' when it comes to online checkout

of the spectrum, market giants such as PC World (20 per cet), O2 and Ikea (13 per cent) brought up the rear ...

Debenhams and Asda launch online customer review sections

after each purchase requesting feedback on products bought. Sam Decker, chief marketing officer ...

Revolution Forum: Bogus brands have no place on Twitter

no place on Twitter, according to Nike's marketing boss....marketing director, claimed all Nike brand icons currently using the microblogging service, including Lance ... called on brands not to be so focused on ROI, claiming that creativity is sacrificed by marketers chasing a short-term return on their marketing investment rather than a long-term gain. "It's al about ROI ...

H&M and Starbucks labelled best brands on Facebook

to recognising marketing efforts on the site, Facebook is also making it easier to integrate Facebook activity ...

Clothing brand USC backs start-up digital agency

the scale," he said. He also said that the initial focus of 7thingsmedia is affiliate and search marketing ... at affiliate and search, the purest forms of direct marketing. Over the last two or three years I've had a lot ... USC has handed 7thingsmedia its affiliate marketing account which will now expand to include ...

Reebok targets trainer addicts with iPhone app

compelling route to market that can fuse branding and direct response goals. "By marrying visually stunning ...

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