06 Nov 2009
| by Jennifer Whitehead
as part of plans to consolidated more of its marketing efforts in to one agency.
28 Oct 2009
| by Elizabeth Clifford-Marsh
The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well as access to YouTube clips of the band's music videos and live performances. Users can email ...
27 Oct 2009
| by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
13 Oct 2009
| by Elizabeth Clifford-Marsh
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
23 Sep 2009
| by Gareth Jones
test markets, but if it proves popular Starbucks will look to roll it out internationally. Starbucks ...
16 Sep 2009
| by Darren Davidson
Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team ...
the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
20 Aug 2009
| by Elizabeth Clifford-Marsh
using display, email and search to promote the Summer of Fun'. The online marketing activity ...
supported by search on Google, Yahoo! and Bing. Behavioural targeting will re-message people who have ...
will emphasise the activities on offer, drives customers to search for a nearby restaurant and allow click ...
05 Aug 2009
| by Elizabeth Clifford-Marsh
networks.The website is also the preferred choice among marketers, who are able to integrate the service ...
28 Jul 2009
| by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up for grabs. Creative agencies rehabstudio and Initials Marketing developed a three-part episodic 'choose ...
16 Jul 2009
| by Dan Leahul
Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...