Travelodge offers cheap sleeps through discount tweets
16 Sep 2009 | by Andrew McCormick
via Twitter." It's part of a new investment in digital that saw Herbert, a digital marketer, take over the most senior marketing role at Travelodge. ...
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Jobs | Agency Showcase | Ad creativeSTA rolls out click-to-call mobile campaign
04 Nov 2009 | by Staff
clickthrough rates than for other mobiles. Celia Pronto, marketing director at STA Travel, said: "We've always ...
Manchester Airport starts tweeting (about muffins)
20 Aug 2009 | by Dan Leahul
account to drive marketing activity for its summer retail campaign and inform customers of travel updates.... This is the first time that Manchester Airport has used online media as part of its marketing activities ...
Bing accused of plagiarism by Kayak
25 Jun 2009 | by Gareth Jones
LONDON - Microsoft Bing's new travel search engine has come under fire from rival airfare search...approach to the market." Microsoft claims it travel search is one of the key ways that its new knowledge ... is continuing to increase its market share among US internet users. The search engine reached 16.7 per cent ... will be backed with a $100 million marketing campaign. We have contacts them through the official channels ...
Thomas Cook launches branded holiday reviews site
04 Jun 2009 | by Dan Leahul
own website after research showed customers were often using third party sites to search for holiday...by digital agency Bazaarvoice and allows users to search for reviews of hotels, resorts or destinations. Users can also search for personalised package holidays. Sam Decker, chief marketing officer ...
P&O launches digital marketing drive to fight recession
01 Jun 2009 | by Elizabeth Clifford-Marsh
LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign...reported sales are down by between 12 and 14 per cent this year. Sarah Staughton, head of marketing at P O ...
First Capital Connect takes train delays to Twitter
21 May 2009 | by Dan Leahul
Burton, FCC's digital marketing manager, said Twitter's potential as a way of getting information ...
Kiwi and Aussie tourism bodies cash in on digital marketing
06 May 2009 | by Dan Leahul
for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...
Silverstone hires Yucca to overhaul website
12 Mar 2009 | by Elizabeth Clifford-Marsh
search campaigns.
From brief to browser: Emirates
28 Jan 2009 | by Staff
in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ... sites focusing on the core markets of California and Dubai, as well as those catering for southern ...
