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Battle of the brands: CNN versus Sky News

of user experience. Criteria under the spotlight include homepage, navigation and search, content ... /25 The navigation and search are good overall. Areas for improvement include the visibility of the navigation ... . And links within articles lead to search results and comments - an unexpected result. Presentation 14 ...

Reform Digital: former i-level execs launch new agency

LONDON - Former i-level head of search Amanda Davie has set up a digital media consultancy...services including search marketing, affiliate marketing, social media services, online PR and mobile ...

Battle of the brands: Amazon versus Play

homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... is slightly fiddly with the hover over effect. Excellent search results with stock availability are shown ... information is one level deeper than on Amazon (within Help'). Search results don't tell you when an item ...

TK Maxx appoints iCrossing ahead of ecommerce expansion

LONDON - TK Maxx has appointed iCrossing to run its paid search and SEO strategy as part of a plan

AKQA launches digital marketing division

as analytics and search engine optimisation....The division, called AKQA Media, Search Analytics, has launched in the UK and US, aiming ... : "Clients are constantly confronted with fragmented creative, media and search plans that leak opportunity ... , Neil Eatson has been named head of media and search in the UK and will report into Symonds. Eatson ...

From brief to browser: KitKat

to search around for content was produced in a way that incorporated Nestl 's 'family values'. Skive ... developed by Skive were booked on suitable sites in combination with natural and paid-for search. Activity ...

WPP director exits for US search firm

LONDON - Ed Stevenson, the former search operations director at WPP's GroupM, has joined Marin, a...Stevenson, who took the lead search role at GroupM, following WPP's acquisition of 24/7 Real Media ... in the UK and Europe by signing up advertisers and agencies to use Marin's paid search technology. Marin claims the technology can make paid search more efficient for both advertisers and agencies. The company ...

Silverstone hires Yucca to overhaul website

search campaigns.

Strategic Thinking: Digital's biggest business brains

by investing in search and real-time metric analysis. He believes there will also be a move away from ... that won't require too much production," he says. "There will be increased integration of natural search ... to accept that digital has created an age of content democratisation," he says. "Search will become ...

Unite hands digital marketing account to Summit

to help students search and book properties by taking virtual tours.

 

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