P&G sets ambitious e-commerce target
07 Sep 2009 | by Elizabeth Clifford-Marsh
, although the figure does not include search, video and behaviourally targeted ads. ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
, with search in particular standing out as the most important thing. "Paid search will be a key channel in the battle for share of pocket on Christmas Day," says Simon Lloyd, search director at Jellyfish. "We ... sure they are in the running, which means not only ensuring that their search activity is switched on ...
Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
- valuable for search engine optimisation and customer retention. Other popular Web 2.0 features were ...
Kickers evolves its digital strategy
16 Apr 2008 | by Hayley Pinkerfield
Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ... with prizes including festival tickets and Kickers-branded gifts. Supporting paid search and social search ...
Linda McCartney Foods ramps up digital strategy
26 Mar 2008 | by Hayley Pinkerfield
easy searching and viewing of the Linda McCartney product range. The brand is also embracing web 2 ...
CHI & Partners scoops four Revolution Awards
12 Mar 2008 | by Hayley Pinkerfield
: CBS Outdoor Creative Award: Mr Men Show by Digital Outlook for Chorion Search: Bigmouthmedia ...
Radox pitches ‘family time’ in website launch
21 Nov 2007 | by Mairi Clark
Ourfamilytime.co.uk will be supported by on-pack promotion, in store promotion and press advertising, created by integrated marketing agency Geronimo. The site will have a search engine which will allow users to search for family activities by postcode and will have tips on family life and activities ...
House of Fraser unveils first e-commerce site
14 Sep 2007 | by Hayley Pinkerfield
Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...
SweatyBetty appoints Harvest Digital for search
06 Sep 2007 | by Hayley Pinkerfield
LONDON - SweatyBetty, the sports retailer, has appointed Harvest Digital to handle search...strategies on the major search engines. SweatyBetty trialled search in house before bringing in Harvest ... , giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...
iCrossing boosts global growth with Proxicom deal
30 Jul 2007 | by Hayley Pinkerfield
. iCrossing s DNA is in search, which represents consumer interest and intent, said Jeffrey Herzog, founder ... marked its entrance to the UK market when it bought Brighton-based search marketing company, Spannerworks ... Francisco paid-search agency NewGate Internet and marketing technology provider Sharp Analytics. Clients ...
