Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
- valuable for search engine optimisation and customer retention. Other popular Web 2.0 features were ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
, with search in particular standing out as the most important thing. "Paid search will be a key channel in the battle for share of pocket on Christmas Day," says Simon Lloyd, search director at Jellyfish. "We ... sure they are in the running, which means not only ensuring that their search activity is switched on ...
Clothing brand USC backs start-up digital agency
29 May 2009 | by Andrew McCormick
the scale," he said. He also said that the initial focus of 7thingsmedia is affiliate and search marketing and that the agency will bring on board a search director to look after that side of the business. "We're looking at affiliate and search, the purest forms of direct marketing. Over the last two or three years I've had a lot ...
Kickers evolves its digital strategy
16 Apr 2008 | by Hayley Pinkerfield
Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ... with prizes including festival tickets and Kickers-branded gifts. Supporting paid search and social search ...
Online rebrand for Lipsy sees etail relaunch
04 Dec 2007
The new site delivers a branded online shopping experience, which Lipsy hopes will achieve its target for online growth of 125 per cent each year over the next three years. New features include a word-aware search facility, while site security will also be updated. "The new site features not only our new ...
The Revolution Usability Report: User experience - The art and craft of usability
04 Dec 2007 | by Suzy Bashford
the organic search listings, but did nothing for the user experience. When Handbag appointed digital agency ... these on the site, particularly through the search facility, because they don't always refer to them as "tank tops ... where people were abandoning their searches or failing to click through to purchase. "Having ...
House of Fraser unveils first e-commerce site
14 Sep 2007 | by Hayley Pinkerfield
Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...
SweatyBetty appoints Harvest Digital for search
06 Sep 2007 | by Hayley Pinkerfield
LONDON - SweatyBetty, the sports retailer, has appointed Harvest Digital to handle search...strategies on the major search engines. SweatyBetty trialled search in house before bringing in Harvest ... , giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...
Account wins
09 Jul 2007
-service marketing performance measurement and consultancy for its UK consumer banking division. Search engine ... .com. Haven Holidays has hired Latitude Group to handle search engine optmisation for its UK holiday parks business. The win marks the launch of 'Latitude Organic', a new identity for Latitude's natural search ...
Gemstone dealer Burhouse hires CMW North for site task
19 Apr 2006 | by by Emma Rigby
. It will include search facilities, an online shop, order tracking and after sales follow up. The site ...
