28 Oct 2009
| by Elizabeth Clifford-Marsh
The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well as access to YouTube clips of the band's music videos and live performances. Users can email ...
20 Aug 2009
| by Elizabeth Clifford-Marsh
using display, email and search to promote the Summer of Fun'. The online marketing activity ...
supported by search on Google, Yahoo! and Bing. Behavioural targeting will re-message people who have ...
will emphasise the activities on offer, drives customers to search for a nearby restaurant and allow click ...
26 Mar 2009
| by Staff
to search around for content was produced in a way that incorporated Nestl 's 'family values'. Skive ...
developed by Skive were booked on suitable sites in combination with natural and paid-for search. Activity ...
25 Mar 2009
| by Staff
,000 wall posts. MediaCom also used Eyeblaster's Channel Connect for Search service to monitor the activity ...
. Results Of the votes attributed to search advertising, 30 per cent were driven by rich media display ads. Where a vote was driven by a combination of search and display, 95 per cent began with the latter. ...
26 Feb 2009
| by Elizabeth Clifford-Marsh
working on consolidating Coca-Cola's 170-odd European websites, to improve search results and the general ...
28 Jan 2009
| by Staff
in an ad break can be highly effective at allowing consumers to order products, search for more information ...
01 May 2008
with pay per click, using a media plan devised by Soup that tested the Search, Content and Site Targeted ...
26 Mar 2008
| by Hayley Pinkerfield
easy searching and viewing of the Linda McCartney product range. The brand is also embracing web 2 ...
04 Feb 2008
The digital agency, partly owned by WPP, has taken a majority stake in
London-based Hi-ReS! Syzygy has acquired an 80 per cent stake for an
undisclosed sum. Last year, it acquired Unique Digital, a search and
affiliate specialist, and German agency GFEH. Good times for Arjo Gosh, chief executive ...
04 Feb 2008
| by Gareth Jones
-reaching digital strategy in place. As
well as relying on the staples of online advertising, paid search ...
in our pizzas," says Auld. Behavioural targeting Paid search, affiliate marketing and email ...
's franchises across the UK are being actively encouraged to take
advantage of local search both on the web ...