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Beck's launches iPhone app to help music fans find gigs

The free Gig Finder app, a mash-up between Google Maps and Last.fm, lets users search for gigs in their area. The app provides consumers with venue information and details on individual artists, as well as access to YouTube clips of the band's music videos and live performances. Users can email ...

T.G.I. Friday's targets families for summer fun

using display, email and search to promote the Summer of Fun'. The online marketing activity ... supported by search on Google, Yahoo! and Bing. Behavioural targeting will re-message people who have ... will emphasise the activities on offer, drives customers to search for a nearby restaurant and allow click ...

From brief to browser: KitKat

to search around for content was produced in a way that incorporated Nestl 's 'family values'. Skive ... developed by Skive were booked on suitable sites in combination with natural and paid-for search. Activity ...

Case study: Masterfoods

,000 wall posts. MediaCom also used Eyeblaster's Channel Connect for Search service to monitor the activity ... . Results Of the votes attributed to search advertising, 30 per cent were driven by rich media display ads. Where a vote was driven by a combination of search and display, 95 per cent began with the latter. ...

Innovator: Giving Coke back its fizz

working on consolidating Coca-Cola's 170-odd European websites, to improve search results and the general ...

Battle of the brands - Cadbury vs Ribena

in an ad break can be highly effective at allowing consumers to order products, search for more information ...

Innocent: Good for you

with pay per click, using a media plan devised by Soup that tested the Search, Content and Site Targeted ...

Linda McCartney Foods ramps up digital strategy

easy searching and viewing of the Linda McCartney product range. The brand is also embracing web 2 ...

Good month/bad month

The digital agency, partly owned by WPP, has taken a majority stake in London-based Hi-ReS! Syzygy has acquired an 80 per cent stake for an undisclosed sum. Last year, it acquired Unique Digital, a search and affiliate specialist, and German agency GFEH. Good times for Arjo Gosh, chief executive ...

Brand profile: Domino's puts quick service first

-reaching digital strategy in place. As well as relying on the staples of online advertising, paid search ... in our pizzas," says Auld. Behavioural targeting Paid search, affiliate marketing and email ... 's franchises across the UK are being actively encouraged to take advantage of local search both on the web ...

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