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ANALYSIS: Online Retail - Cashing in on Christmas

, with search in particular standing out as the most important thing. "Paid search will be a key channel in the battle for share of pocket on Christmas Day," says Simon Lloyd, search director at Jellyfish. "We ... sure they are in the running, which means not only ensuring that their search activity is switched on ...

Is open source the answer?

Essence recently built a smart gadget for the search giant called Google Export Advice (google ... of the cool features we have beyond search," he says. "One of our goals is to get more people spending more ... people to spend longer on the web and make more searches on Google," Trewhella adds. The more searches ...

New M&S site tops retail league table

, the checkout process, searching and product display pages. Top Ten Online High Street websites 2009 1= WH ...

Google Maps to show where to get coffee on the go

search, with a range of new advertising opportunities for brands....The search giant has only previously run ads on a large-scale basis across Google Maps in Japan ... shop chains and other food and drink outlets. "We get one million searches a year for railway stations ... on their phones but the search giant has yet to reveal what specific opportunities it will offer to advertisers ...

Battle of the brands: Amazon versus Play

homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... is slightly fiddly with the hover over effect. Excellent search results with stock availability are shown ... information is one level deeper than on Amazon (within Help'). Search results don't tell you when an item ...

Bing double cashback cut short due to high demand

Normal 0 Three weeks ago Microsoft launched a double cashback promotion for its Bing Shopping search engine, where online retailers had their rebates matched by Microsoft for back-to-school shoppers who found deals using Bing. The company set a cap on the total cashback offered, with a definite ...

Google rolls out mobile phone barcode scanning

LONDON - Google's online shopping service Product Search has introduced a barcode scanner

Online shoppers bypass search engines in hunt for deals

LONDON - Brands may be wasting money on search engine optimisation as new research shows most...E-commerce websites are likely to see diminishing returns from their search marketing spend this year, as 63 per cent of shoppers know the site's URL off by heart, according to a report by Redshift research and Maxymiser. Mark Simpson, managing director of Maxymiser, said online businesses should shift ...

Battle of the brands: Sainsbury's versus Tesco

in control of their spending." Search and functionality are two areas where Sainsbury's performs less well ... in areas such as functionality, search and categorisation. Loraine Paterson, usability consultant at User ... being perfect though; could have done with some more love in the detail pages. 6/10 SEARCH ...

Battle of the brands: John Lewis vs Marks & Spencer

visited a technology site, used specific search terms or clicked on similar ads," he says. "This allows ... of their online advertising," he says. "If search, for example, is all about driving traffic and sales ... , as it is unlikely that they can then match the cost-efficiency of search." M S and John Lewis are using ad networks ...

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