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DIRECT MARKETING: Read all about it! - Email newsletters allow companies to communicate directly with their consumers. Not only are they cost-effective, they can also be highly personalised, says Charlotte Goddard

06 Mar 2002 | by CHARLOTTE GODDARD

, Germany, Spain, Italy, Sweden and Denmark last year. It then segmented its database into five groups ...

PEOPLE: Appointment at Espotting

06 Feb 2002

's client base grew to 200 across territories including the UK, France, Germany, Spain and Italy ...

EasyJet plans major search engine drive

06 Feb 2002 | by MARK SWENEY

Low-cost airline easyJet is launching a pan-European online campaign potentially worth a six-figure sum. The activity will aim to raise easyJet's presence on search engines in the six markets in which it operates: the UK, France, Switzerland, Spain, the Netherlands and Greece. EasyJet has ...

Eurosport to offer SMS sports news

23 Jan 2002

Broadcaster Eurosport is to offer its sporting content as SMS packages via third parties for the first time. The new product, covering major sporting events, will be available in five languages and rolled-out in the UK, Germany, Spain, France, Sweden and Italy. SMS packages ...

ANALYSIS: Paid-for listings rise in popularity

23 Jan 2002 | by MARK SWENEY

-per-click search listings on Yahoo!'s results pages in the UK, Germany, France, Italy and Spain. "The ...

Yahoo! and Espotting team up for pay-per-click deal

09 Jan 2002 | by LISA SIMMONS

, France, Italy and Spain. Yahoo! will receive a fee for placing Espotting's results on the portal ... into Italy and Spain later this year. ...

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