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Orange acquires ad sales house Unanimis

The Orange France Telecom Group said the acquisition will help it reach over 71 per cent of UK internet users, and 66 per cent of users across France, Spain and Poland. Unanimis acts as a sales house for websites run by AA, Ticketmaster, ASOS, Gumtree and Shopping.com and also sells mobile ad inventory. Paul ...

9 ways to scrap your media budget without crippling your brand

if it is a social, viral or app-driven one. US telecom provider Sprint's ongoing 'This Is Now' campaign ...

Digital Britain - Live Blog

, is talking about BT creating the best telecoms environment of any major country. "We are spending hundreds ...

Amazon blocks Phorm's tracking technology

. Vivian Reding, EU telecoms commissioner, said: "We have been following the Phorm case for some time ...

Shape up or shut down - Shut down

trips while falling short of denying themselves a holiday altogether. Gas and electricity, telecoms ...

Nike and AKQA triumph at Revolution Innovation Awards

telecoms Orgy of Fun Brand: O2 Agency: Agency Republic Leisure travel Yesterday Brand British ...

Masterclass: Social media

at O2 UK. The mobile telecoms giant's strategy was to build up a relationship with core bloggers ...

Opinion: If you can't get their attention, give them something they can't ignore

1994 for US telecoms firm AT&T. - Advertising first appeared on Google.com in January 2000 ...

Top UK brands 'poor' at natural search

Research commissioned by Revolution reveals that the majority of brand advertisers do not have an effective search engine optimisation (SEO) strategy, leaving them with a poor online presence. The first results of i-level's VisRank survey show that half of the UK's top FMCG, retail, telecoms and automotive ...

Who's watching you?

, by campaigning outside the telecoms giant's headquarters at its annual general meeting this summer. Drayton ...

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