LARAZADE: Armed with only a bottle of Lucozade - GlaxoSmithKline's pounds 3.5 million Larazade promotion enables Tomb Raider fans to interact with their heroine online. Lucozade marketing manager Helen Gorman (right)...
13 Jun 2001 | by SIMON CLARKE
not be restricted to SMS. Dan Northover, head of design at Global Beach, points out that new interactive telecoms ...







