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Behavioural targeting: How online ads got personal

, telecoms brand NTT DoCoMo wanted to test the impact of targeting an audience behaviourally ... in IT and telecoms. It also wanted to raise the profile of the brand as a leading mobile developer. The RoS ...

Glue London wins top spot at MSN awards

came first in the telecoms, media and entertainment category with its Orange "Talk Now" campaign ...

Hodder backs self-help books with motivational text messages

messaging is being managed by Telecom Express, which specialises in marketing services to the media ...

 

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