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Masterclass: Social media

at O2 UK. The mobile telecoms giant's strategy was to build up a relationship with core bloggers ...

Opinion: If you can't get their attention, give them something they can't ignore

1994 for US telecoms firm AT&T. - Advertising first appeared on Google.com in January 2000 ...

Top UK brands 'poor' at natural search

Research commissioned by Revolution reveals that the majority of brand advertisers do not have an effective search engine optimisation (SEO) strategy, leaving them with a poor online presence. The first results of i-level's VisRank survey show that half of the UK's top FMCG, retail, telecoms and automotive ...

Who's watching you?

, by campaigning outside the telecoms giant's headquarters at its annual general meeting this summer. Drayton ...

Deals: BT hires BigmouthMedia

the telecom giant's offline spend.

Vox pop: What next for Yahoo! after failure of Microsoft bid?

, with sustainable partnerships with some major mobile telecoms providers such as Orange and O2. Yahoo ...

Analysis: Internet adspend to overtake TV

in the finance, travel and telecoms sectors, are becoming more canny in the way they use search," he says ...

Army marketing chief scoops top award

The big agency winner on the night was CHI & Partners, which scooped four awards for X Factor Challenge for The Carphone Warehouse. The campaign won the Revolution Award, Integrated, Technology and Telecoms and Integrated categories. Marking a departure from traditional TV sponsorship, the campaign ...

Moving on up: Appointment at Virgin Media

Green, who previously led digital strategy at Johnston Press, will report to Malcolm Wall, Virgin Media's chief executive of content. Before working for Johnston Press, Green spent a year at Virgin Management driving media and telecoms initiatives within Virgin Group. ...

Internet television: Future vision

." Jonathan Guthrie, chief executive at telecoms provider MGt, agrees. He says: "Sure ...

 

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