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Orange acquires ad sales house Unanimis

The Orange France Telecom Group said the acquisition will help it reach over 71 per cent of UK internet users, and 66 per cent of users across France, Spain and Poland. Unanimis acts as a sales house for websites run by AA, Ticketmaster, ASOS, Gumtree and Shopping.com and also sells mobile ad inventory. Paul ...

9 ways to scrap your media budget without crippling your brand

if it is a social, viral or app-driven one. US telecom provider Sprint's ongoing 'This Is Now' campaign ...

Nike and AKQA triumph at Revolution Innovation Awards

telecoms Orgy of Fun Brand: O2 Agency: Agency Republic Leisure travel Yesterday Brand British ...

Top UK brands 'poor' at natural search

Research commissioned by Revolution reveals that the majority of brand advertisers do not have an effective search engine optimisation (SEO) strategy, leaving them with a poor online presence. The first results of i-level's VisRank survey show that half of the UK's top FMCG, retail, telecoms and automotive ...

Behavioural targeting: How online ads got personal

, telecoms brand NTT DoCoMo wanted to test the impact of targeting an audience behaviourally ... in IT and telecoms. It also wanted to raise the profile of the brand as a leading mobile developer. The RoS ...

Hodder backs self-help books with motivational text messages

messaging is being managed by Telecom Express, which specialises in marketing services to the media ...

iTV advertising: The state of iTV

FMCG advertisers, telecoms companies, airlines and even record companies are beginning to use ...

Deals: Manchester City Football Club extends partnership

Telecom by enhancing its Interactive Voice Response (IVR) call-handling platform to support its

Comment: Mobile looks set to be the entertainment channel

industry is still in its infancy, the wonderful effect on telecoms providers and record labels

Mobile content: Brands put on a mobile show

to Federico Bolza, consultant in the telecoms, entertainment and media division of Cap Gemini, the Volvo ...

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