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CAMPAIGN OF THE WEEK: ChapStick used MTV's SMS database to target 18- to 30-year-olds with a competition to raise awareness of its brand

18 Sep 2002 | by WILL COCKRELL

-olds, pushing the company's sun-blocking SPF 35 lip-balm product in particular. The campaign also aimed to highlight the importance of wearing sun protection by reminding users to take the product on their next ...

Ambre Solaire buys exclusive presence on MyVillage network

17 Jul 2002 | by LISA SIMMONS

For a month from 19 July, Garnier's Ambre Solaire sun care range will be the exclusive advertiser on the network (www. myvillage.com), which offers local area ... and links to an Ambre Solaire microsite (www.sun-safety.co.uk). The microsite carries information about sun ...

BEAUTY: Cosmetic changes - Cosmetics companies are turning to digital channels to drive traffic in-store and to build awareness of their brands, says Lisa Simmons

08 May 2002 | by LISA SIMMONS

Gray is preparing to relaunch a web site for Nivea's sun care range (www ...

 

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