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NEW SITE REVIEW: ValueClick Europe's Carl White believes Coca-Cola's revamped web site has too many corporate elements to fully engage its youth target with its brand

03 Jul 2002 | by CARL WHITE, managing director of digital marketing company ValueClick Europe

. The overall feel is less corporate and more fun than Coca-Cola's site. Capri-Sun's site (www ...

JUICE DRINKS: Juice up the net - Philippa Classey and Chetna Patel tell Richard Jolley how Capri-Sun

05 Jun 2002 | by RICHARD JOLLEY

are increasingly using the web to try to grab some of that cash. Capri-Sun - a fruit drink distributed by CCE ... on this age group after targeting teenagers and adults last year. In a first for Capri-Sun, the new ... . She says the moods reflect the broadest range of feelings of Capri-Sun's target audience ...

Tropicana sponsors property lifestyle web site in C4 deal

24 Apr 2002 | by MARK SWENEY

and A Place in the Sun. The sponsorship will include Tropicana logo branding on the A Place in the Sun ... sponsorship of Channel 4 programme A Place in the Sun and was brokered by sponsorship agency Connexus. ...

 

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