Paramount to back DVD with viral email
18 Sep 2002 | by MARK SWENEY
.jazzfm.co.uk) and The Sun (www.the sun.co.uk), with links to the quiz. Radio and online specialist markettiers4dc handled ...
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Jobs | Agency Showcase | Ad creativeMore Th>n unveils first major email push for card debut
18 Sep 2002 | by AMANDA NOTTAGE
More Th>n, the direct financial services arm of Royal Sun-Alliance, is to kick off its first full
CAMPAIGN OF THE WEEK: ChapStick used MTV's SMS database to target 18- to 30-year-olds with a competition to raise awareness of its brand
18 Sep 2002 | by WILL COCKRELL
-olds, pushing the company's sun-blocking SPF 35 lip-balm product in particular. The campaign also aimed to highlight the importance of wearing sun protection by reminding users to take the product on their next ...
VOX POP: Is integration the secret to online publishing profits?
04 Sep 2002 | by MARK SWENEY
, The Sun and News of the World - which share the same infrastructure, but they have different strategies ...
