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Capri-Sun uses web game to draw kids

Coca-Cola Enterprises has put digital media at the heart of its current Capri-Sun promotion...(www.planetjuice.com). The game asks them to drink Capri-Sun as quickly as possible and then create ... with packs of Capri-Sun, which kids can use to record the burp sounds. Online ads on sites such as CiTV ... , magneticNorth has created television ads for the Capri-Sun brand that use the online concept and the same ...

THE REVOLUTION AWARDS 2003: Best online property from a media owner - The Sun Online

The Sun Online Media owner: News Group Newspapers...The super soaraway Sun has a super soaraway web site. Not only does The Sun Online (www ... 2001, The Sun Online has seen costs halve, revenues double and readership jump 113 per cent. The site ... 's not all one-way. An increasing number of Sun readers are choosing digital channels with which to interact ...

 

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