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Capri-Sun uses web game to draw kids

Coca-Cola Enterprises has put digital media at the heart of its current Capri-Sun promotion...(www.planetjuice.com). The game asks them to drink Capri-Sun as quickly as possible and then create ... with packs of Capri-Sun, which kids can use to record the burp sounds. Online ads on sites such as CiTV ... , magneticNorth has created television ads for the Capri-Sun brand that use the online concept and the same ...

SECTOR CHECKER: Ribena's sparkling web site trumps other soft drinks

activities in their local area. Capri-Sun's offering (www.planetjuice.co.uk) features the same Day ... and the promise of more competitions on the way. Unlike the one-dimensional cartoon-style executions of Capri-Sun ...

Kit Kat supports Big Break with online and iTV game

version of the game will be available on websites for Kit Kat and The Sun. Mike Chick, head of strategy ...

 

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