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Case studies - Halifax

14 Nov 2008 | by Staff

Campaign: The Sun Expats Agency: Profero Aims: Halifax wanted to target Britons living ... . Execution: Profero approached The Sun and suggested setting up a microsite within its entertainment portal catering specifically for expats. The Sun Expats microsite features four sections - sport, news, community ...

More Than partners Sky for web space

06 Mar 2006 | by Emma Rigby

The eight-month deal, worth £250,000, will showcase all of the Royal Sun Alliance-owned insurer's products. Called 'Living', it will appear as an extra channel on the Sky News home page. Content will include lifestyle news and a Sky editor will be appointed to produce regular, topical material ...

 

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