CAMPAIGN OF THE WEEK: ChapStick used MTV's SMS database to target 18- to 30-year-olds with a competition to raise awareness of its brand
18 Sep 2002 | by WILL COCKRELL
-olds, pushing the company's sun-blocking SPF 35 lip-balm product in particular. The campaign also aimed to highlight the importance of wearing sun protection by reminding users to take the product on their next ...







