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Capri Sun embarks on an online first to promote new juice drink

Capri Sun, a Coca-Cola Enterprises brand, has invested in online ads for the first time...to answer questions on how best to feed kids healthily. As part of this support centre, Capri Sun has ... on an ongoing basis by offering them something they can use in their everyday lives. Capri-Sun brand manager ...

Capri-Sun uses web game to draw kids

Coca-Cola Enterprises has put digital media at the heart of its current Capri-Sun promotion...(www.planetjuice.com). The game asks them to drink Capri-Sun as quickly as possible and then create ... with packs of Capri-Sun, which kids can use to record the burp sounds. Online ads on sites such as CiTV ... , magneticNorth has created television ads for the Capri-Sun brand that use the online concept and the same ...

JUICE DRINKS: Juice up the net - Philippa Classey and Chetna Patel tell Richard Jolley how Capri-Sun

are increasingly using the web to try to grab some of that cash. Capri-Sun - a fruit drink distributed by CCE ... on this age group after targeting teenagers and adults last year. In a first for Capri-Sun, the new ... . She says the moods reflect the broadest range of feelings of Capri-Sun's target audience ...

Capri-Sun launches online world for kids

Coca-Cola Enterprises will focus the relaunch of its fruit drink brand Capri-Sun online using a ... the site. Users are then assigned a character, each representing a flavour of Capri-Sun, that they can ... environment for kids to interact securely with each other and the brand," he said. Capri-Sun ...

 

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