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PEOPLE: Appointment at AXA Sun Life

Insurance and asset management firm AXA Sun Life has hired Andreas Wasmuht as head of e-commerce. He will be responsible for developing and implementing a cohesive e-commerce strategy for the company and developing a web-based proposition for its business and consumer-facing channels. He ...

Clarity aids Alliance to go global.

and Sun Alliance name as a global financial services brand....Clarity Communications has won a contract to work with McCann Erickson to communicate the Royal and Sun Alliance name as a global financial services brand. They re trying to move the focus of the business away from the UK to be more global, commented Clarity chairman Martin Chilcott ...

Web more important for insurer.

Legal & General has appointed the new media arm of London design agency Black Sun to build it a...Legal s first new-media shop follows a six-way pitch in which Black Sun shot it out against Webmedia, marketing agency Revolution, Zinc, Syphax and Domino to win the business. It has been timed to coincide with the launch of a separate in-house unit to oversee the company s developing new ...

Direct insurance portal launches as UK first.

Norwich Union, Royal Sun Alliance, CGU and Prudential are backing the launch of the UK s first...Norwich Union, Royal Sun Alliance, CGU and Prudential are backing the launch of the UK s first portal to link direct insurance writers with brokers. Called Inspop.com, it will go live on 17 April and targets 18 million private motorists and 22 million homeowners. Sara Murray, managing ...

More Th>n TV ad drive aims to push online enquiries

LONDON - Royal & Sun Alliance-owned insurer More Th>n will run a TV campaign in January

Case studies - Halifax

Campaign: The Sun Expats Agency: Profero Aims: Halifax wanted to target Britons living ... . Execution: Profero approached The Sun and suggested setting up a microsite within its entertainment portal catering specifically for expats. The Sun Expats microsite features four sections - sport, news, community ...

Appointment at Usecolor

Usecolor, the online service for small and medium-sized businesses launched by Royal & Sun Alliance...Usecolor, the online service for small and medium-sized businesses launched by Royal & Sun Alliance in July, has appointed Gerry Callaghan as its chief executive and John Bines as its new finance director. ...

Prodamus launches secure email products.

Prodamus, the first start-up to launch from Oracle and Sun-backed business.incubator. com...Prodamus, the first start-up to launch from Oracle and Sun-backed business.incubator. com, is targeting lawyers, accountants, recruitment companies and financial firms with a portfolio of email ... by Oracle, Sun Microsystems, Cisco and Exodus. ...

More Th>n backs TV ads with competition web site

More Th>n, the direct financial services arm of Royal Sun-Alliance, has launched a competition

More Th>n unveils first major email push for card debut

More Th>n, the direct financial services arm of Royal Sun-Alliance, is to kick off its first full

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