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Pearl Drops to run brand integration on new Bebo drama

The deal between Bebo and household and toiletries company Church Dwight UK, will see the site become the launch platform for its new tooth whitening product, Pearl Drops Instant White. The brush-on cosmetic whitening product for teeth will be integrated into the Sofia s Diary plot for an initial three ...

Unilever rethinks its digital view

and BTAA 2006 Silver in the toiletries (viral) category. ...

Digital top 40 stars

for the group to set up a male toiletries brand called easy4men. However, this time around the brand improved ...

Digital top 40 stars

up a male toiletries brand called easy4men. However, this time around the brand improved on its ...

Cussons seeks to capture more data

and are encouraged to repurchase it through banners on the homepage and toiletries section. Outrider did the planning ...

LOYALTY STRIKES BACK

the more expensive toiletries and pampering items. More than 400,000 registered members use the site out ...

Wireless ads firm signs new clients

Wireless marketing specialist Brainstorm Marketing Solutions (BMS) has signed up HMV, Superdrug, Oddbins and toiletries firm Lush as new clients. BMS provides location-based WAP and SMS advertising opportunities for retailers, enabling users to enter their location and find in-store deals ...

VITAL STATISTICS: This week Thomson Intermedia found a low level of online ad spend in the fashion and cosmetic industries

and beauty industry's ad spend online. For toiletries and cosmetics the top spenders are both ...

LOCATION MARKETING: Can you hit a moving target? - It's not just who you are, it's where you are that counts - when it comes to mobile marketing, that is. Tamsin Kingswell checks out the different methods marketers use to find a mobile audience

cosmetics and toiletries brand Lush became involved with text-based marketing provider ZagMe last autumn ...

Lynx uses virus to boost new range

Unilever's men's brand, Lynx, has launched a pan-European viral email campaign to promote its new Lynx Gravity range of toiletries. The Lynx Zero Gravity UK campaign is targeting 18 to 25-year-olds and has sent 35,000 emails enjoining people to visit the Lynx Gravity web site (www ...

 

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