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Pearl Drops to run brand integration on new Bebo drama

The deal between Bebo and household and toiletries company Church Dwight UK, will see the site become the launch platform for its new tooth whitening product, Pearl Drops Instant White. The brush-on cosmetic whitening product for teeth will be integrated into the Sofia s Diary plot for an initial three ...

Cussons seeks to capture more data

and are encouraged to repurchase it through banners on the homepage and toiletries section. Outrider did the planning ...

VITAL STATISTICS: This week Thomson Intermedia found a low level of online ad spend in the fashion and cosmetic industries

and beauty industry's ad spend online. For toiletries and cosmetics the top spenders are both ...

Lynx uses virus to boost new range

Unilever's men's brand, Lynx, has launched a pan-European viral email campaign to promote its new Lynx Gravity range of toiletries. The Lynx Zero Gravity UK campaign is targeting 18 to 25-year-olds and has sent 35,000 emails enjoining people to visit the Lynx Gravity web site (www ...

Shopping with Revolution - More stubble than it’s worth.

you actually get to the shop, which hides men s toiletries as a sub-set of everything else - less ...

Allcures to give online prescriptions.

February. The company, which launched last year, already sells beauty products, toiletries, alternative ...

 

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