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STA rolls out click-to-call mobile campaign

LONDON - STA Travel, the company famous for budget and student travel, is launching a click...clickthrough rates than for other mobiles. Celia Pronto, marketing director at STA Travel, said: "We've always ... -savvy travellers who use tools such as blogs, Facebook and Twitter on a daily basis." ...

Microsoft Surface mash-up heralds death of the travel brochure

LONDON - A mash-up between Microsoft Surface and Google Maps promises to make visits to the travel...TravelTainment, a company that provides technology services to travel agents has created a mash ... only to find grainy photos of dodgy villas. The technology is not yet live in travel agents but TravelTainment is hoping to rollout the app to the travel industry over the coming months. ...

Manchester Airport starts tweeting (about muffins)

account to drive marketing activity for its summer retail campaign and inform customers of travel updates

Bing accused of plagiarism by Kayak

LONDON - Microsoft Bing's new travel search engine has come under fire from rival airfare search...Birge told Wired.com . "From the look and feel of their travel products, they seem to agree with our approach to the market." Microsoft claims it travel search is one of the key ways that its new knowledge ... information. The company said in a statement: "Bing Travel is based on independent development by Microsoft ...

Lonely Planet launches city guides iPhone app

available for sale globally from the iTunes App Store, providing travellers with personalised and GPS...Lonely Planet's photography team. Lonely Planet's Audio Phrasebooks were some of the first travel ... travellers get to the heart of some of the world's most exciting cities from the convenience of their hip ...

Thomas Cook launches branded holiday reviews site

. "Reading about others' experiences before travelling can make the difference between a good or bad holiday ...

P&O launches digital marketing drive to fight recession

activity online. Last week, research by Experian showed the top travel-related companies except for Thomson Holidays have suffered a decline in site traffic over the last three years. The travel sector has ...

First Capital Connect takes train delays to Twitter

delays and problems with rail network they are travelling on....Rail travellers can follow FCC on Twitter (@FirstCC) where they will be asked to provide information about their regular commute - the stations they travel between and the times of day when their journeys take place. The system, developed by digital agency Tobias Tobias, then can alert customers ...

EU forces airlines to improve websites

clearer and better for travellers....Airlines across Europe have signed up to make their websites easier for customers to understand and to improve the booking process to benefit travellers. The agreement means that airiines including EasyJet and Ryanair now have to meet a 14-point checlist devised by the EU to create a common standard for airline ...

Kiwi and Aussie tourism bodies cash in on digital marketing

campaign showing British holidaymakers' reviews of their travels in New Zealand drew over 120,000 views ... travelled through 55 towns, from Catlins to Cape Reinga, to capture the reviews. The studio was part ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...

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