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Broken guitar spawns viral sensation

LONDON - Major US airline United was forced to apologise to a Canadian songwriter after the company...episodes with customer care handlers. After nine months of effort, United finally denied Carroll's claim ... to write a song about the incident, called ' United Breaks Guitars ' and posted the video on YouTube, which ... : "United, United You broke my Taylor guitar United, United Some big help you are You broke it, you ...

Kiwi and Aussie tourism bodies cash in on digital marketing

to its YouTube website. Normal 0 Tourism New Zealand set up a roving filming unit, which ...

Account Wins

online strategy for 2008, breaking next January. United Biscuits has appointed Inbox Digital to handle ... , and will now develop a digital strategy across United Biscuits' brands. Affiliate company LinkShare has been ...

Deals: United Co-op Travel Group partners Global Media

United Co-op Travel Group is partnering planning and buying agency Global Media to drive traffic

Account wins

the Newcastle United account. The agency will manage ads on the team's site and email marketing. Nufc ...

Online travel: Web goes beyond the brochure

. "It's safe to say that conversion of those units with video is significantly better than units without ...

Account wins

marketing for all HP business units, including consumer, SMEs and large enterprise.

Creative review: Victor Benady - CEO, Randommedia

with some of the world's hottest creative shops. A brilliant creative partnership. 2. United Airlines - It ...

Creative review: Victor Benady - CEO, Randommedia

with some of the world's hottest creative shops. A brilliant creative partnership. 2. United Airlines - It ...

Making London move online

to TfL across its business units, such as the Underground and bus network. The customer market ...

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