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Nestle uses live tweets in ad campaign

post tweets into an ad unit that can appear anywhere on the web....to promote its Juicy Juice children's fruit drink in the US. The ad unit appears on a range of parenting ... their user name and password. As well as appearing in the Juicy Juice ad unit, users' tweets also show up in their Twitter feeds with a hashtag. All comments are moderated by Nestle. Consumers that click on the ad unit ...

Innocent: Good for you

parade of units all now occupied by Innocent, are known as Fruit Towers. Inside the building, where ... knocked through into the next unit for more space, Hunt points out a cabinet of tiny woolly hats ...

Account Wins

online strategy for 2008, breaking next January. United Biscuits has appointed Inbox Digital to handle ... , and will now develop a digital strategy across United Biscuits' brands. Affiliate company LinkShare has been ...

Creative review: Steve Vranakis, Creative director and partner, VCCP

car being towed while stating 'Find car parks'. We've all been there. In short, a simple proposition ...

United Biscuits asks for votes on dunking

United Biscuits (UB) brand McVitie's has launched a web site to host its National Dunk Debate

Carlton looks global after viral success

According to sources, Foster's-owned Carlton & United Beverages is investigating how it can exploit the success of the viral, which parodied British Airways' famous 80s campaigns showing thousands of extras forming shapes such as a human face. The viral showed people forming a person drinking a Carlton ...

McVitie's backs Dunk Debate with BD-NTWK-created site

LONDON - United Biscuits brand McVitie's has launched a website to host its National Dunk Debate

Account wins

the Newcastle United account. The agency will manage ads on the team's site and email marketing. Nufc ...

Sector checker: Diet Coke hits the spot with an online homage to TV star Tort

comprehensive that it requires no hype: grassroots soccer schools frequented by Man United stars, Sven ...

Red Bull targets golfers for Final Five challenge

service. Advertisers lacked a professional email service uniting golf-aware brands and suppliers with golf ...

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