PEOPLE: Appointment at Volvo Car UK
24 Apr 2002
Simon Munn has joined Volvo Car UK as regional communication manager of its BenelUK territory
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Jobs | Agency Showcase | Ad creativeVolvo targets users with email strategy
31 Jul 2002
Volvo is using an email marketing strategy called Volvo-i to develop its relationship...features a prize draw that offers the chance to win a Volvo XC90, the 4x4 sports utility vehicle being ... . Content will include information on the company's diesel range, and a link to the 'design your own Volvo' part of its site. Future issues will cover Volvo's 75th birthday and pre-launch information ...
Volvo promotes C70 in online advertorials
08 May 2002 | by MARK SWENEY
Volvo has launched its first advertorial-driven online campaign to push the launch of its C70 model....page of the partner web sites, which feeds to an editorial piece about the Volvo C70. We have launched ... for the cabriolet style of the Volvo C70, said Nigel Sheldon, managing partner at m digital UK. We didn't just want ... of the campaign. The online campaign forms part of a seven-figure new media marketing budget Volvo has put aside ...
Volvo reveals a new brand positioning
04 Feb 2008 | by Hayley Pinkerfield
Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with the car brand. Volvo recently appointed Nitro as its lead UK above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ... and skyscrapers, will link to landing pages, where consumers can experience Volvo cars using 360-degree technology ...
Volvo pushes new car with online-only ads
07 Mar 2001
Swedish car manufacturer Volvo has launched the UK advertising for its S60 coupe exclusively...Swedish car manufacturer Volvo has launched the UK advertising for its S60 coupe exclusively on the internet. The move follows a similar successful marketing strategy on the web in the US towards the end of last year. It will involve a series of 50 interactive pop-ups, rich-media, transitional ...
Volvo uses video emails to increase car sales
13 Jan 2009 | by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ... is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...
Volvo uses video emails to increase car sales
13 Jan 2009 | by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ... campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...
Volvo spends £750k on Ocean Race drive
30 Nov 2005 | by Philip Buxton
Volvo is spending £750,000 on phase two and three of a web marketing campaign to back its...to as many people as possible. "To this end, the games will focus on the core themes of the Volvo Ocean ... added. The brand will use email to stay in touch with visitors to the web site. Volvo hopes ...
Volvo puts iTV at the centre of C70 push
06 Mar 2006 | by Emma Rigby
Volvo is to place interactive TV at the heart of its European acquisition drive to back the launch..., national ad manager at Volvo Cars, UK, said: "We all pass through life and drive from A to B without really ...
Volvo provokes digital debate for new C30
09 Apr 2008 | by Hayley Pinkerfield
LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its
