Volvo provokes digital debate for new C30
09 Apr 2008 | by Hayley Pinkerfield
LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its
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Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "Volvo" again in:
Jobs | Agency Showcase | Ad creativeLuxury car brands focus on pleasing existing customers
09 Jul 2009 | by Elizabeth Clifford-Marsh
on their websites. According to the Comparing Car Sites benchmark report from Global Reviews, Volvo, BMW ... significantly improved the offerings on their websites. While Volvo's overall web experience remained unchanged ...
Volvo reveals a new brand positioning
04 Feb 2008 | by Hayley Pinkerfield
Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with the car brand. Volvo recently appointed Nitro as its lead UK above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ... and skyscrapers, will link to landing pages, where consumers can experience Volvo cars using 360-degree technology ...
Masterclass: The Revolution Masterclass on hiring a search agency
04 Jun 2007
Latitude. Prior to this, Gregory worked for online agencies on accounts such as Volvo, Channel 4, MTV ...
Creative review: Matthew Maxwell, creative director, twentysix London
01 May 2007
Maxwell joined twentysix London this year on a client roster including Volvo, bmi airlines, Waitrose, RBS, National Express and Universal Music. He arrived at the internet by way of careers as an artist and art director for film and TV in LA, followed by several years as 'the web guy' in above ...
Volvo drives the C30 via Flash-based site
14 Mar 2007 | by Hayley Pinkerfield
Volvo has launched a global campaign web site, 'A Product of Free Will', to promote its latest...The Flash-based site plays with the misconception that a Volvo is 'that boxy car your dad drives', and invites visitors to 'unbox your C30'. The design centres on a highly interactive cardboard box comprised of several compartments through which users can click to see animated depictions of the new C30's features ...
2006 round-up: The year of digital?
31 Dec 2006
, TfL, Volvo and British Gas. Google and News Corporation s Fox Interactive Media signed a 472 million ...
Griffiths on mobile: Mobile TV takes off with a plethora of radical new offers
25 Oct 2006
Bluetooth and WiFi are being explored as a transmission mechanism by content providers. The innovative use of Bluetooth nodes in poster sites, used by Carling and Volvo to distribute video to mobiles, has enabled consumers to be targeted at the right time and place. On the WiFi front, May's launch ...
Behavioural targeting: How online ads got personal
21 Jun 2006
is justified by the fact that brands such as BMW, BA, HSBC, Microsoft, Nokia and Volvo have run behavioural ...
Masterclass: The Revolution Masterclass on iTV campaigns
21 Jun 2006
, in particular, has made the most of the brand opportunities, one of the best examples being Volvo's Mystery ...
