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Chunk and Disney break digital world record

previously used its tracking technology for cinema-based videogames for digital campaigns with Volvo ...

Luxury car brands focus on pleasing existing customers

on their websites. According to the Comparing Car Sites benchmark report from Global Reviews, Volvo, BMW ... significantly improved the offerings on their websites. While Volvo's overall web experience remained unchanged ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ... is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ... campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...

Volvo provokes digital debate for new C30

LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its

Volvo reveals a new brand positioning

Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with the car brand. Volvo recently appointed Nitro as its lead UK above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ... and skyscrapers, will link to landing pages, where consumers can experience Volvo cars using 360-degree technology ...

Masterclass: The Revolution Masterclass on hiring a search agency

Latitude. Prior to this, Gregory worked for online agencies on accounts such as Volvo, Channel 4, MTV ...

Creative review: Matthew Maxwell, creative director, twentysix London

Maxwell joined twentysix London this year on a client roster including Volvo, bmi airlines, Waitrose, RBS, National Express and Universal Music. He arrived at the internet by way of careers as an artist and art director for film and TV in LA, followed by several years as 'the web guy' in above ...

Volvo drives the C30 via Flash-based site

Volvo has launched a global campaign web site, 'A Product of Free Will', to promote its latest...The Flash-based site plays with the misconception that a Volvo is 'that boxy car your dad drives', and invites visitors to 'unbox your C30'. The design centres on a highly interactive cardboard box comprised of several compartments through which users can click to see animated depictions of the new C30's features ...

Griffiths on mobile: Mobile TV takes off with a plethora of radical new offers

Bluetooth and WiFi are being explored as a transmission mechanism by content providers. The innovative use of Bluetooth nodes in poster sites, used by Carling and Volvo to distribute video to mobiles, has enabled consumers to be targeted at the right time and place. On the WiFi front, May's launch ...

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