08 Sep 2009
| by Dan Leahul
previously used its tracking technology for cinema-based videogames for digital campaigns with Volvo ...
09 Jul 2009
| by Elizabeth Clifford-Marsh
on their websites. According to the Comparing Car Sites benchmark report from Global Reviews, Volvo, BMW ...
significantly improved the offerings on their websites. While Volvo's overall web experience remained unchanged ...
13 Jan 2009
| by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ...
is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...
13 Jan 2009
| by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ...
campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...
09 Apr 2008
| by Hayley Pinkerfield
LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its
04 Feb 2008
| by Hayley Pinkerfield
Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with
the car brand. Volvo recently appointed Nitro as its lead UK
above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ...
and skyscrapers, will
link to landing pages, where consumers can experience Volvo cars using
360-degree technology ...
04 Jun 2007
Latitude. Prior to this, Gregory worked for online agencies on accounts
such as Volvo, Channel 4, MTV ...
01 May 2007
Maxwell joined twentysix London this year on a client roster including
Volvo, bmi airlines, Waitrose, RBS, National Express and Universal
Music. He arrived at the internet by way of careers as an artist and art
director for film and TV in LA, followed by several years as 'the web
guy' in above ...
14 Mar 2007
| by Hayley Pinkerfield
Volvo has launched a global campaign web site, 'A Product of Free Will', to promote its latest...The Flash-based site plays with the misconception that a Volvo is 'that
boxy car your dad drives', and invites visitors to 'unbox your C30'. The design centres on a highly interactive cardboard box comprised of
several compartments through which users can click to see animated
depictions of the new C30's features ...
25 Oct 2006
Bluetooth and WiFi are being explored as a transmission mechanism by
content providers. The innovative use of Bluetooth nodes in poster
sites, used by Carling and Volvo to distribute video to mobiles, has
enabled consumers to be targeted at the right time and place. On the WiFi front, May's launch ...