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Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ... campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ... is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...

Volvo provokes digital debate for new C30

LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its

Volvo reveals a new brand positioning

Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with the car brand. Volvo recently appointed Nitro as its lead UK above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ... and skyscrapers, will link to landing pages, where consumers can experience Volvo cars using 360-degree technology ...

Volvo drives the C30 via Flash-based site

Volvo has launched a global campaign web site, 'A Product of Free Will', to promote its latest...The Flash-based site plays with the misconception that a Volvo is 'that boxy car your dad drives', and invites visitors to 'unbox your C30'. The design centres on a highly interactive cardboard box comprised of several compartments through which users can click to see animated depictions of the new C30's features ...

Volvo puts iTV at the centre of C70 push

Volvo is to place interactive TV at the heart of its European acquisition drive to back the launch..., national ad manager at Volvo Cars, UK, said: "We all pass through life and drive from A to B without really ...

Volvo spends £750k on Ocean Race drive

Volvo is spending £750,000 on phase two and three of a web marketing campaign to back its...to as many people as possible. "To this end, the games will focus on the core themes of the Volvo Ocean ... added. The brand will use email to stay in touch with visitors to the web site. Volvo hopes ...

Volvo backs Ocean Race with hefty online spend as 5m targeted

LONDON - Volvo is spending £750,000 on phases two and three of a web marketing campaign to promote...this end, the games are focusing on the core themes of the Volvo Ocean Race -- people, nature ...

Shark-attack surfer girl stars in Volvo viral campaign

, will feature in Volvo's latest TV and online branding campaign..... TV ads directed by documentary maker Lance Bangs shows a clip of Hamilton in a Volvo XC 70 talking ... documentary on the Volvo site . A film to promote the new V70 estate features Chris Gardner, one ... . Media buying is through MindShare. Tim Ellis, global advertising director at Volvo, said: "The ...

Volvo targets users with email strategy

Volvo is using an email marketing strategy called Volvo-i to develop its relationship...features a prize draw that offers the chance to win a Volvo XC90, the 4x4 sports utility vehicle being ... . Content will include information on the company's diesel range, and a link to the 'design your own Volvo' part of its site. Future issues will cover Volvo's 75th birthday and pre-launch information ...

 

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