13 Jan 2009
| by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ...
campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...
13 Jan 2009
| by Elizabeth Clifford-Marsh
LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ...
is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...
09 Apr 2008
| by Hayley Pinkerfield
LONDON - Volvo has unveiled an online campaign aiming to shift brand perceptions and to support its
04 Feb 2008
| by Hayley Pinkerfield
Volvo has revealed a new brand positioning, which will harness digital channels, as it shifts away...), which has had a nine-year relationship with
the car brand. Volvo recently appointed Nitro as its lead UK
above-the-line agency. New branding, 'Life is Better Lived Together', provides Volvo with ample ...
and skyscrapers, will
link to landing pages, where consumers can experience Volvo cars using
360-degree technology ...
14 Mar 2007
| by Hayley Pinkerfield
Volvo has launched a global campaign web site, 'A Product of Free Will', to promote its latest...The Flash-based site plays with the misconception that a Volvo is 'that
boxy car your dad drives', and invites visitors to 'unbox your C30'. The design centres on a highly interactive cardboard box comprised of
several compartments through which users can click to see animated
depictions of the new C30's features ...
06 Mar 2006
| by Emma Rigby
Volvo is to place interactive TV at the heart of its European acquisition drive to back the launch..., national ad manager at Volvo Cars, UK, said: "We all
pass through life and drive from A to B without really ...
30 Nov 2005
| by Philip Buxton
Volvo is spending £750,000 on phase two and three of a web marketing campaign to back its...to as many people as possible. "To this end, the games will focus on the core themes of the Volvo Ocean ...
added. The brand will use email to stay in touch with visitors to the web site.
Volvo hopes ...
19 Oct 2005
| by by Philip Buxton
LONDON - Volvo is spending £750,000 on phases two and three of a web marketing campaign to promote...this end, the games are focusing on the core themes of the Volvo Ocean Race -- people, nature ...
22 Sep 2004
| by Emma Rigby,
, will feature in Volvo's latest TV and online branding campaign.....
TV ads directed by documentary maker Lance Bangs shows a clip of Hamilton in a Volvo XC 70 talking ...
documentary on the Volvo site .
A film to promote the new V70 estate features Chris Gardner, one ...
. Media buying is through MindShare.
Tim Ellis, global advertising director at Volvo, said: "The ...
31 Jul 2002
Volvo is using an email marketing strategy called Volvo-i to
develop its relationship...features a prize draw that offers the chance to win a
Volvo XC90, the 4x4 sports utility vehicle being ...
. Content will include information on the company's diesel range, and a
link to the 'design your own Volvo' part of its site. Future issues will
cover Volvo's 75th birthday and pre-launch information ...