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PEOPLE: Appointment at The JJ Group

The JJ Group, whose clients include Volvo Car UK, Virgin Travel Store and National Car Rental. Miller

Volvo targets users with email strategy

Volvo is using an email marketing strategy called Volvo-i to develop its relationship...features a prize draw that offers the chance to win a Volvo XC90, the 4x4 sports utility vehicle being ... . Content will include information on the company's diesel range, and a link to the 'design your own Volvo' part of its site. Future issues will cover Volvo's 75th birthday and pre-launch information ...

IAB DIGITAL MARKETING: I WANT TO... launch a new product - Product launches need integration

digital, which has managed digital launches for companies including Kellogg, Land Rover and Volvo ... as the lynchpin of campaigns. Volvo, for example, launched its S60 model online last year when the traditional ... be prepared to commit a lot of money - far more than the integrated normal. VOLVO TARGETED A YOUNG ...

Volvo promotes C70 in online advertorials

Volvo has launched its first advertorial-driven online campaign to push the launch of its C70 model....page of the partner web sites, which feeds to an editorial piece about the Volvo C70. We have launched ... for the cabriolet style of the Volvo C70, said Nigel Sheldon, managing partner at m digital UK. We didn't just want ... of the campaign. The online campaign forms part of a seven-figure new media marketing budget Volvo has put aside ...

JUST BREAKING: Top 10 new ad campaigns by size (18 April - 24 April 02)

1 IBM E-business on-demand service 2 Dell Computer Corporation Smart PC notebook 3 Umbro England tournament wear 4 Umbro England retro 5 Volvo Car Corporation Volvo C70 6 Ladbrokes Ladbrokes ...

PEOPLE: Appointment at Volvo Car UK

Simon Munn has joined Volvo Car UK as regional communication manager of its BenelUK territory

E-marketing shop adds to Euro offer

include Volvo and McDonald's.

ACCOUNTS: New accounts this week

contracts with blue-chip corporations, public and online companies including Thomas Cook, Volvo, Ford ...

REVOLUTION AWARDS: Who'll end up with one of these - This year's Revolution Awards for the Digital Economy, in association with Yahoo! UK & Ireland, take place on 15 March at Le Meridien Grosvenor House, London

: IBM Multiplatform Customer Acquisition by m digital Volvo Cars: UK Launch of Volvo S60 by m digital ...

ANALYSIS: Online car buying is set to grow

covered the unveiling of Volvo's new car. It brings a lot of immediacy to car brands." MSN ...

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