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Chunk and Disney break digital world record

previously used its tracking technology for cinema-based videogames for digital campaigns with Volvo ...

Luxury car brands focus on pleasing existing customers

on their websites. According to the Comparing Car Sites benchmark report from Global Reviews, Volvo, BMW ... significantly improved the offerings on their websites. While Volvo's overall web experience remained unchanged ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...Created by roster agency Positive Image, the email encourages users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate. The landing page includes a ... is promoting a dealership near York. Targetting criteria include previous Volvo customers, people within 25 ...

Volvo uses video emails to increase car sales

LONDON - Volvo has launched a trial video email campaign, prompting consumers to visit local...users to click though to a splash page, featuring a broadcast quality video of the Volvo V70 estate ... campaign is initially is promoting a dealership near York. Targetting criteria include previous Volvo ...

Griffiths on mobile: Mobile TV takes off with a plethora of radical new offers

Bluetooth and WiFi are being explored as a transmission mechanism by content providers. The innovative use of Bluetooth nodes in poster sites, used by Carling and Volvo to distribute video to mobiles, has enabled consumers to be targeted at the right time and place. On the WiFi front, May's launch ...

Freestyle appoints Birch as creative director

Birch will be responsible for overseeing all creative work on new clients such as Royal Bank of Scotland, Taylor Woodrow and long-term clients Volvo, Land Rover and Simple. Birch joins from Twentysix ... development creative teams and worked on clients including Volvo Ocean Racing, Laura Ashley and NatWest ...

Behavioural targeting: How online ads got personal

is justified by the fact that brands such as BMW, BA, HSBC, Microsoft, Nokia and Volvo have run behavioural ...

Masterclass: The Revolution Masterclass on iTV campaigns

, in particular, has made the most of the brand opportunities, one of the best examples being Volvo's Mystery ...

AI and twentysix London to merge

in 2004. The agencies' combined clients include Royal Bank of Scotland, the Post Office, Volvo Ocean ...

Volvo spends £750k on Ocean Race drive

Volvo is spending £750,000 on phase two and three of a web marketing campaign to back its...to as many people as possible. "To this end, the games will focus on the core themes of the Volvo Ocean ... added. The brand will use email to stay in touch with visitors to the web site. Volvo hopes ...

 

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