Disney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
and technology firms to release a set of guidelines for tracking users' web activity in order to target ads.
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Jobs | Agency Showcase | Ad creativeSmartphone wars: Blackberry outsells iPhone in UK
10 Nov 2009 | by Andrew McCormick
for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 ...
Tesco embarks on eCRM drive
13 Nov 2007 | by Hayley Pinkerfield
.tesco.com/clothing web site, where every page will feature a link enabling visitors to join and build their own space ...
Get your web site ready for Christmas
10 Oct 2007 | by Alicia Buller
LONDON - Increasing numbers of consumers are rushing to buy their Christmas gifts online. According to figures from IMRG, British consumers spent £7.66 billion online in the ten-week run-up to Christmas 2006, 54 per cent more than the £5 billion spent online during the same period in 2005
Email overtakes print direct mail by volume
03 Sep 2007 | by Hayley Pinkerfield
increase customer spend by almost 25 per cent. More than half of web users (55 per cent) prefer ...
Digital direct: Why 'digging' might be the new direct response platform
04 Apr 2007 | by Steve Sponder, managing director, Five by Five
's web site, to their domain, to their sphere of influence. This all seems reasonable, but unfortunately ... them to 'digg'. Let me explain. Tim Berners-Lee's Semantic Web promises to unlock all content from its web site containers. We are already starting to see this happening via technologies synonymous ...
Web analytics: Data helps point the way for Virgin
29 Nov 2006 | by Suzy Bashford
How web analytics helped Virgin Atlantic to improve its online presence and retain more of its...it upped its investment in web analytics in October 2005 and improved in-house knowledge that Virgin has ... for web measurement, says Bennett, is that they often only provide basic, top-line data. "A lot of campaign providers don't have the depth of analysis. They can tell you how many visitors arrive on your web ...
CNN edges out Guardian and BBC as best performer
07 Nov 2006 | by by Danielle Long
EMEA at Keynote, said: "As subscriptions for newspapers dwindle and the industry shifts towards web ... -to-date and breaking news stories it is imperative that companies ensure their web sites can handle large amounts ...
Tracker: About IPT
25 Oct 2006
- pushing web savings. Following on its heels was Figleaves, again with nine e-newsletters, and 7.27 per ...
Top 40 digital brands: Amazon top of the digital brands
25 Oct 2006 | by Philip Buxton
Baylay, who is in charge of all UK web services, including Live. 10. ORANGE Orange became a fully-fledged digital brand as it subsumed web access business Wanadoo to offer free broadband to Orange users in Europe ...
