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ANALYSIS: Online Retail - Cashing in on Christmas

, the web is potentially a force for togetherness at Christmas, as families huddle around the webcam ...

Online retailers failing to exploit the sales potential of their websites

Research by dotCommerce assessed 20 of the leading UK-based retailers and found that while most have the basics of ecommerce covered, the majority are failing to embrace the rise of Web 2.0 content ... - valuable for search engine optimisation and customer retention. Other popular Web 2.0 features were ...

Company fined for posting false user reviews online

: "Friday is going to be a slow day - I need you to devote the day to doing more postings on the web as a ... board services, Lifestyle Lift also registered and created stand-alone web sites ...

High street retailers gain millions of customers online

of the economy, particularly if retailers promote the web as the best way of finding cheaper goods in the most ...

Cybersquatters target Pasta Hut

Earlier this week Pizza Hut announced the name change at 30 UK stores as part of an advertising campaign to highlight its new menu. Domain name specialist NetNames has reported that major web addresses including pastahut.com, pastahut.net, pastahut.info and pastahut.org have been registered. NetNames chief ...

Malibu in biggest web drive to date

LONDON - Malibu has launched a weekly web show on Yahoo!'s video network in a bid to reach 18 to 24

Bombay Sapphire rolls out 'mixology' web strategy

LONDON - Bombay Sapphire, the gin brand, is rolling out a digital marketing drive centring on a series of online ‘mixology’ films showing internet users how to make cocktails.

Persil targets mums with global digital strategy

The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date for the Persil brand, which is known as Omo outside the UK. The online activity will extend Persil's dirt is good' strategy with the creation of a branded web portal for mums providing information on helping ...

Children shape parents' web activity

parents are ramping up their web time, spending 11.6 hours online each week (up 36 per cent since 2004 ...

Fitness workout site for Lucozade Sport

GlaxoSmithKline is using the web to promote its Lucozade brand as the energy drink of choice

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