Case studies - Nissan Infiniti
04 Dec 2008 | by Staff
. Infiniti wanted to use the web to create a buzz around the launch without a multimillion-pound advertising
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Jobs | Agency Showcase | Ad creativeBehind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
that quickly spread across the web. While AR is fast becoming a favoured marketing tool for car marques, Dare ...
Mazda moves into affiliate marketing
25 Nov 2008 | by Staff
partner with high-quality web publishers that have not been involved with affiliate marketing before ...
Battle of the brands - Ford vs Vauxhall
17 Oct 2008 | by Victoria Furness
,000 external web pages linking to the site with Google page rank six. The Ford site is highly rated ... of pages aren't indexed. 6/10 - Link Popularity According to Yahoo Vauxhall has 14,000 external web pages ...
Ford pushes small cars online
31 Oct 2007 | by Hayley Pinkerfield
LONDON - Ford has looked to the web to deliver programmes promoting its small car range to women...section of the Channel 4 web site, bite snippets will appear on Yahoo!, and as podcasts on iTunes. Ford ...
Reading Room scoops Škoda online account
26 Sep 2007 | by Hayley Pinkerfield
The agency won the account in a competitive pitch against several other online and offline agencies, including the incumbent. Online activity will integrate with the recently launched Manufacturer of Happy Drivers proposition, through the development of a new koda web site. The aim ...
Advertising.com launches service that tracks users visits
06 Sep 2006 | by by Danielle Long
the behaviour of web users. Running a campaign through the channel guarantees companies will reach and engage ...
GM ups investment in Vauxhall's online presence
21 Aug 2006 | by by Susie Harwood
for drivers, and information on the complete product range. "We firmly believe our core web site should ...
Land Rover puts community at heart of integrated push
01 Aug 2006 | by by Danielle Long
LandRover said it will "embrace the web in a way no other car manufacturer has ever done before", with its "Go Beyond" campaign, which was created by Harrison Troughton Wunderman and RKCR/Y R ... cinemas before being rolled out across other platforms such as TV, web, mobile phones, in dealerships ...
Hertz seeks a digital agency for web build
19 May 2006
The brand is drawing up a shortlist of agencies to work on a web-build project and online marketing. Agency Global Beach is one name involved. A Hertz spokesperson confirmed: "Hertz is looking to appoint a digital agency to add to its roster." The rental firm is expecting to announce the result ...
