Nestle uses live tweets in ad campaign
17 Jun 2009 | by Gareth Jones
post tweets into an ad unit that can appear anywhere on the web.
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Jobs | Agency Showcase | Ad creativeVitaminwater turns to Facebook to find new flavour
09 Sep 2009 | by Elizabeth Clifford-Marsh
The app monitors buzz from around the web, from sources including Google News, Twitter, Flickr and food blog Foodgwaker to create a list of the top ten flavours at any given moment. The more a flavour is talked about the more likely it will make the final top ten list. Facebook users will then be invited ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
Brief Nestl planned to invest in digital marketing for the first time as part of its promotional strategy for KitKat. The brief was to take the brand's 'ownership of the break' strategy onto the web in order to attract a new generation of consumers, and reposition it from being 'liked' to 'loved ...
Battle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
-demand nature of its web content by allowing viewers to press the button to see the full film," he says. Mike ... an unresolved debate about whether iTV ads complement or replace the role of the web. Ribena had an accompanying web-site but there was no connectivity. 5/10 OVERALL TOTAL: 73/100 SUMMARY - RIBENA Ribena did a ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
Designed by Graphico, the campaign aims to get consumers engaging with Pepsi, as well as increasing awareness of the potential of QR codes. QR codes are barcodes that act as a conduit between offline ads and the web, by using mobile phone cameras. With the help of a QR code reader, which is often ...
Cybersquatters target Pasta Hut
09 Oct 2008 | by Elizabeth Clifford-Marsh
Earlier this week Pizza Hut announced the name change at 30 UK stores as part of an advertising campaign to highlight its new menu. Domain name specialist NetNames has reported that major web addresses including pastahut.com, pastahut.net, pastahut.info and pastahut.org have been registered. NetNames chief ...
Malibu in biggest web drive to date
17 Sep 2008 | by Andrew McCormick
LONDON - Malibu has launched a weekly web show on Yahoo!'s video network in a bid to reach 18 to 24
Malibu in biggest web drive to date
17 Sep 2008 | by Andrew McCormick
LONDON - Malibu has launched a weekly web show on Yahoo!'s video network in a bid to reach 18 to 24
Vital statistics
14 Jul 2008
The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ...
Bombay Sapphire rolls out 'mixology' web strategy
03 Jul 2008 | by Gareth Jones
LONDON - Bombay Sapphire, the gin brand, is rolling out a digital marketing drive centring on a series of online ‘mixology’ films showing internet users how to make cocktails.
