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Yell.com partners with VideoJug for DIY depository

LONDON - Yell.com, the online business directory, has added thousands of DIY videos in a...will be linked to Yell.com's search engine, delivered next to the Yell.com search results. A user searching ... relaunch of Yell.com, with the agreement with VideoJug being the company's directory's first major content ... joined Yell.com from the broadcaster ITV to lead the development of the website's content, said: "The PC ...

Yell.com repositions as information hub

Yell.com has been revamped with new maps, search and site content as part of an ongoing strategy...and national store information, in addition to links to Yell.com's new shopping and price comparison service ... , parking and speed cameras. Yell.com claims it is the first UK site to provide this data in one place ...

Yell.com revamps site with local information maps

LONDON - Yell.com has revamped its site with new maps, search and site content as part...Yell.com aims to expand the site from an online directory into a "highly compelling destination ... and national store information, in addition to links to Yell.com's new shopping and price comparison service ... including shops, cashpoints, Wi-Fi hotspots, parking and speed cameras. Yell.com believes ...

Yell.com launches online shopping channel with Pangora

LONDON - Yell.com is set to launch an online shopping channel with price and product comparisons...company, to create the channel, which will launch this month. The channel will offer Yell.com users ... is the first move by Yell.com's towards playing a greater role in the UK e-commerce market. Eddie Cheng, president of Yell.com, said: "We are always looking for new ways to enhance users' experience of Yell.com ...

Yell.com hires digital agency to handle offline ads for new push

Online directory Yell.com has taken the rare step of appointing a digital agency to handle offline..., to raise its profile. Barbara Newman, Yell.com's head of communications and brand development, said: "We ... to build the Yell.com brand through a multi-million-pound integrated campaign, which incorporates digital ... for Real Life', aims to build the Yell.com brand and highlight the service's benefits through real ...

Yell.com targets football fans with new campaign by AKQA

LONDON - Yell.com is to launch an interactive ad campaign targeting football fans....The 15 digital creative executions, which support a through-the-line push, promote Yell.com ... for football fans, as well as champagne bubbles and flutes for bar goers. The ads emphasise Yell.com ... by specific locations, like London Tube stations. Yell.com also offers downloadable applications for mobile ...

BIMAS 2005: Best interactive advertising - Winner - Yell.com

Project: Yell.com's Great British Summer Client: Yell.com Agency: AKQA When online directory Yell.com sought to promote its range of extra services, it turned to an online campaign that exploited ... site. The objectives for the campaign were to: differentiate Yell.com from the other search engines ...

Yell.com unveils an ad for every season

Yell.com has launched a series of seasonal interactive ad campaigns, which change according...search its directory for bowling alleys. The first wave of creative aims to push Yell.com's range ... Eating and Streetmap. Yell.com is targeting the 20 to 26-year-old age group via ads on music ... searching for a house on a hot summer's day. Barbara Newman, Yell.com communication and brand development ...

Yell.com ads to reflect weather come rain or shine

LONDON - Yell.com is launching a suite of seasonal interactive ad campaigns, which target creative...The first wave of creative, running until July, aims to promote Yell.com's range of services ... on Tiscali and Yahoo!, and targets information sites including Trainline, London Eating and Streetmap. Yell.com ... . Barbara Newman, communication and brand development manager at Yell.com, said: "The new creative will help ...

James Nesbitt returns in new campaign to push Yell.com

Four new TV ads, developed by Abbott Mead Vickers BBDO and breaking on March 1, will promote usage and awareness of Yell.com , Yellow Pages and directory enquiries number 118 247 and will use the strapline ... up on the same course. Another ad shows Nesbitt's niece directing her uncle to the Yell.com ...

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