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Xbox strikes back

hub of the modern living room is best displayed in its quiz show 1 versus 100. This is a scheduled ...

Study: ads more effective on social networks than portals

According to eBay Advertising's second survey of European shoppers, 60 per cent of consumers are most receptive to advertising when they are on an e-commerce site, but only 5 per cent are receptive to ads on portals, and 7 per cent pay attention to ads on social networks. Targeted display ads on e ...

Rich media ads: it's not size that matters, it's what you do with them

LONDON - The content of rich media display ads is the crucial factor in getting people to interact...A study undertaken by Eyeblaster shows that the size has less impact in rich media display ads than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving a positive response. Its Global Benchmark Report 2009 showed expandable strips had the highest ...

That's So Swag: search engine makes fashion so last second

Hollywood celebrities including Lady Gaga and Maria Shriver are turning to That's So Swag, the world's first real-time fashion search engine, to keep on top of the latest fashion trends. Twitter app That's So Swag filters tweets using keywords related to fashion and displays what's trending ...

IAB admits ad spend error to members

) down 3.6% year on year. Display advertising is unaffected and remains at 316.5m, with an 18.1% share of all online advertising revenues. Online display was down 5.2% year on year but buoyed a tough year ...

YouTube makes video ad move

website. When users search for videos, YouTube will display the advertisers' videos alongside relevant ...

Peter Bazalgette: why I'm investing in the web

for AskPeopleYouKnow at the start will be through display advertising and paid search, which is conventional in a way ...

Study: click-through rates halved in last two years

LONDON - The number of people clicking on display ads has halved in two years, as consumer wallets...Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 per cent of all clicks, according to the most recent 'Natural Born Clickers' report by ComScore ... such as awareness, preference and sales. The research comes as the IAB reveals that display advertising only makes ...

Revolution Future 50: meet the digital stars of tomorrow

so the value of display advertising can be realised. By Paul Frampton, managing director, MPG ... YouTube and driving display sales across the Google Content Network. Since Google acquired the video ... strategy simply would not have got off the ground, while Mobile Ads, Google Checkout and display ads ...

It's official: online is bigger than TV, ad spend figures show

display prices. Display advertising only makes up 18 per cent of online advertising, totalling a paltry ...

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