18 Sep 2009
| by Elizabeth Clifford-Marsh
LONDON - Google has launched a display ad exchange, which its says will change the way advertisers...search ads, but it only deals with display ads. Neal Mohan, vice president of product management ...
buy and sell display space. "We want to democratise access to display advertising and make ...
in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
LONDON - Procter & Gamble and Johnson & Johnson both doubled their US spend on online display ads...per cent cut on last year, but its spending on digital increased. Despite its online display spend ...
cent, TNS said. Rival company Johnson Johnson also increased its online display spend, almost ...
spender on online display, allocating 10 per cent of its $50m ( 51m) budget to the medium. Vicks ...
27 Feb 2009
| by Gareth Jones
LONDON - Cost of digital display advertising has fallen by more than a third in the past year...The cost of digital display advertising has fallen by more than a third over the past year due ...
dropped from upwards of 60 a year ago to around 20 as brands slash their display budgets in favour ...
display ads represents a significant opportunity for brands looking to run low-cost campaigns. A new ...
14 Nov 2008
| by Stephen Jakes
display ads by more than 16 per cent in the first half of the year to £333.8 million....) show that digital is the only major display medium to be showing growth, with TV, radio, press ...
, reflecting enduring confidence in the internet's ability to engage consumers. The bulk of digital display ...
to maximise their online budgets and take advantage of new display formats such as video," says Guy Phillipson ...
15 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Ministry of Sound (MoS) is ditching banner ads from its e-commerce website, claiming they invite potential customers to spend money elsewhere and distract from the user experience.
15 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Ministry of Sound (MoS) is ditching banner ads from its e-commerce website, claiming they invite potential customers to spend money elsewhere and distract from the user experience.
14 Jul 2008
display ad sales across its portfolio of websites.
25 Oct 2006
Outdoor ad company Clear Channel Outdoor has signed a deal with Magink Display Technologies
17 Jul 2002
| by CHARLOTTE GODDARD
The idea of paid-for content on the internet is not new. Almost
exactly five years ago, Revolution's first issue reported that the Daily
Mail was withdrawing its paid-for site on the Royals due to lack of
interest .
03 Jul 2002
NEC-Mitsubishi, the electronics giant, is to launch an e-commerce
web site for its display...for more versatility in the way they
leverage their procurement plans and present their displays. ...
