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Google scales back digital book project

Google is trying to settle a class action lawsuit brought by authors and publishers, claiming that the search giant has violated their rights by scanning books and putting them in a database, as well as displaying extracts of the books online. A filing submitted in New York on Friday would restrict the number ...

Study: ads more effective on social networks than portals

According to eBay Advertising's second survey of European shoppers, 60 per cent of consumers are most receptive to advertising when they are on an e-commerce site, but only 5 per cent are receptive to ads on portals, and 7 per cent pay attention to ads on social networks. Targeted display ads on e ...

Rich media ads: it's not size that matters, it's what you do with them

LONDON - The content of rich media display ads is the crucial factor in getting people to interact...A study undertaken by Eyeblaster shows that the size has less impact in rich media display ads than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving a positive response. Its Global Benchmark Report 2009 showed expandable strips had the highest ...

That's So Swag: search engine makes fashion so last second

Hollywood celebrities including Lady Gaga and Maria Shriver are turning to That's So Swag, the world's first real-time fashion search engine, to keep on top of the latest fashion trends. Twitter app That's So Swag filters tweets using keywords related to fashion and displays what's trending ...

Wolfram Alpha computes that its iPhone app should cost £30

displaying numbers and symbols, the other the English alphabet. Queries can be book marked for future ...

IAB admits ad spend error to members

) down 3.6% year on year. Display advertising is unaffected and remains at 316.5m, with an 18.1% share of all online advertising revenues. Online display was down 5.2% year on year but buoyed a tough year ...

YouTube makes video ad move

website. When users search for videos, YouTube will display the advertisers' videos alongside relevant ...

Skype prepares for UK brand assault with agency hires

that appears online where a phone number is displayed, including search engines, internet-based yellow pages ...

Peter Bazalgette: why I'm investing in the web

for AskPeopleYouKnow at the start will be through display advertising and paid search, which is conventional in a way ...

Study: click-through rates halved in last two years

LONDON - The number of people clicking on display ads has halved in two years, as consumer wallets...Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 per cent of all clicks, according to the most recent 'Natural Born Clickers' report by ComScore ... such as awareness, preference and sales. The research comes as the IAB reveals that display advertising only makes ...

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