16 Nov 2009
| by Staff
Google is trying to settle a class action lawsuit brought by authors and publishers, claiming that the search giant has violated their rights by scanning books and putting them in a database, as well as displaying extracts of the books online. A filing submitted in New York on Friday would restrict the number ...
26 Oct 2009
| by Elizabeth Clifford-Marsh
According to eBay Advertising's second survey of European shoppers, 60 per cent of consumers are most receptive to advertising when they are on an e-commerce site, but only 5 per cent are receptive to ads on portals, and 7 per cent pay attention to ads on social networks. Targeted display ads on e ...
22 Oct 2009
| by Jennifer Whitehead
LONDON - The content of rich media display ads is the crucial factor in getting people to interact...A study undertaken by Eyeblaster shows that the size has less impact in rich media display ads than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving a positive response. Its Global Benchmark Report 2009 showed expandable strips had the highest ...
20 Oct 2009
| by Elizabeth Clifford-Marsh
Hollywood celebrities including Lady Gaga and Maria Shriver are turning to That's So Swag, the world's first real-time fashion search engine, to keep on top of the latest fashion trends. Twitter app That's So Swag filters tweets using keywords related to fashion and displays what's trending ...
19 Oct 2009
| by Elizabeth Clifford-Marsh
displaying numbers and symbols, the other the English alphabet. Queries can be book marked for future ...
15 Oct 2009
| by Staff
) down 3.6% year on year. Display advertising is unaffected and remains at 316.5m, with an 18.1% share of all online advertising revenues. Online display was down 5.2% year on year but buoyed a tough year ...
14 Oct 2009
| by Elizabeth Clifford-Marsh
website. When users search for videos, YouTube will display the advertisers' videos alongside relevant ...
07 Oct 2009
| by Darren Davidson
that appears online where a phone number is displayed, including search engines, internet-based yellow pages ...
02 Oct 2009
| by Andrew McCormick
for AskPeopleYouKnow at the start will be through display advertising and paid search, which is conventional in a way ...
01 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - The number of people clicking on display ads has halved in two years, as consumer wallets...Just 16 per cent of US internet users click on display ads, with eight per cent accounting for 85 per cent of all clicks, according to the most recent 'Natural Born Clickers' report by ComScore ...
such as awareness, preference and sales. The research comes as the IAB reveals that display advertising only makes ...