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Skype prepares for UK brand assault with agency hires

that appears online where a phone number is displayed, including search engines, internet-based yellow pages ...

Starbucks launches iPhone app: use your phone to buy coffee

The app gives coffee drinkers access to a virtual Starbucks Card displaying a barcode that baristas in selected Silicon Valley and Seattle stores can scan at the point of purchase. The mobile payment app also enables users to check the balance of their Starbucks Card, reload it with a major credit ...

Projectors in gadgets: the next big thing?

that it will ship its Coolpix S1000pj digital camera, which employs projection technology for the display ... phones or PDAs. However, they also have a strong allure to consumers, allowing large-sized display ... in this fashion has been their tiny displays relative to desktop PCs. Embedded pico projectors promise to enlarge ...

4th Screen launch new ad format for iPhones

click on the banner which expands the advert to deliver a full screen rich media display. The ad ...

Google launches ads for iPhone and Android apps

. App developers can choose where they'd like ads to be displayed in their app and by adding ...

IBM takes mobile apps and augmented reality to Wimbledon

that trigger displays depending on what the user is looking at. The 'Seer Aggregator' will also let fans ...

Nokia N97 launch timed with Palm Pre and iPhone roll-out

tilting touch display, Qwerty keyboard, customisable homescreen and access to Nokia's new Ovi app store ...

O2 ran more than 1.1 billion ads in April iPhone push

where it ranks the top advertisers and display ad publishers on a monthly basis. Rank Advertiser Total display ad views Share of publisher ad views Reach in unique users 1 O2 1.1 billion ...

Study: iPhone makes your ads stand out

According to the latest quarterly Mobile Advertising Report by Brightkite and GfK Technology, 59.3 per cent of iPhone users recall ads, compared to just 38.2 per cent of non iPhone users. The most memorable form of advertising is mobile display, followed by SMS and ads on social networks. Ads in mobile ...

Masterclass: Mobile GPS

by displaying their logo on a map to show the location of their outlets. In the third quarter of 2009, we ...

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